# The Power of Integration: Testing Digital and Radio Advertising TogetherAt Vici Media, we’re always exploring innovative ways to enhance our clients’ marketing strategies. Recently, we decided to test a hypothesis: would a targeted digital campaign combined with a radio advertising schedule outperform standalone digital or radio campaigns? What better partner for this experiment than a university?### The StrategyTo put our theory to the test, we set up two retargeting campaigns, each targeting the same audience with equal impressions—approximately 50,000 to 60,000 per week
# Buzzing Success: How a Local Pest Control Company Elevated Its ReachIn a quest to attract new customers, a local pest control company turned to Vici Media for a dynamic digital marketing strategy. Combining the power of online advertising with local radio, they aimed to showcase their expertise in pest removal and prevention
# Hitting Home Runs with Digital Marketing: A Success Story with a Local Minor League Baseball TeamThis season marks the second successful collaboration between Vici Media and a local minor league baseball team, and the results are nothing short of spectacular. After an impressive inaugural season utilizing digital marketing, the team is back for more, eager to leverage our strategies to drive even greater attendance and engagement
# Elevating On-Air Promotions: A Case Study in Digital IntegrationAt Vici Media, we thrive on collaboration and innovation. Recently, we partnered with a leading radio group in a top 20 west-coast market to enhance their on-air promotions, specifically their beloved Disney Ticket giveaway campaign
# Driving HVAC Success: A Strategic Approach to Online EngagementIn today’s competitive landscape, businesses need innovative strategies to enhance their online presence and engage potential customers. A five-station radio cluster with a longstanding relationship with a well-known HVAC brand recently set out to elevate its online awareness and drive stronger engagement with both current and new customers
# Environmental Science Charter Academy Boosts Enrollment with Targeted CampaignIn the heart of a remote location, a local environmental science charter academy faced the challenge of increasing student enrollment and facility tours for the upcoming school year. With its campus situated 30 miles from town, the academy needed a robust marketing strategy to raise awareness among busy families and drive them to action
# Local Ford Dealer Drives Growth in Hispanic Market with Innovative CampaignIn a bid to expand their reach and connect with the local Hispanic community, a well-established Ford dealer recognized the need for a fresh approach to advertising. With a long history of promoting their brand through classic rock radio, they faced increasing competition from a nearby Chevy dealership and sought to attract a broader audience
As Easter approaches, families are on the lookout for festive activities that create lasting memories. A local winery saw an opportunity to capitalize on this seasonal excitement by hosting a special event designed for families with young children
In a world where pet health is increasingly prioritized, a local veterinary office is leading the charge by offering a unique blend of traditional and holistic care services. This clinic not only provides essential medical services and surgeries but also emphasizes the importance of rehabilitative care
An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors
When a local pest control company wanted to attract new customers, they knew they had to make their mark in a competitive market. With a proven track record in pest removal and prevention, the company turned to Vici Media for a comprehensive digital advertising strategy that showcased their expertise while engaging local homeowners
When a stand-up comedian set out to promote ticket sales for an upcoming tour, they knew they needed a marketing strategy as entertaining as their act. Infusing political humor and ventriloquism into their shows, the comedian aimed to engage fans and capitalize on current events
Every year, a highly anticipated post-season college football game takes place, bringing together locals and tourists alike to celebrate the tradition with events like a 5K run, a parade, and, of course, the big game. When the organizers sought to increase ticket sales for the event, they turned to Vici Media for a targeted digital strategy
When a local high school needed to fill positions in its nutrition department, they knew reaching the right candidates would require a focused digital marketing strategy. Committed to providing healthy meals for students, the school sought part-time workers with food handling experience and a passion for helping young people thrive
As the 2023-2024 school year approached, a local elementary school sought to increase student enrollment by showcasing its standout arts and music programs. To reach local parents and highlight the school's innovative approach, they turned to Vici Media for a targeted digital marketing strategy
A local salon was looking to expand its reach and attract both male and female clients interested in haircuts, color services, skincare treatments, and products. Already active on social media, they turned to Vici Media to take their digital presence to the next level and boost customer engagement
A local law firm specializing in elder law needed to connect with a specific demographic known as the "sandwich generation"—individuals balancing the care of their aging parents while raising families of their own. To reach this group, the law firm turned to Vici Media for a tailored digital marketing strategy
When a local funeral home sought to reach neighboring families and individuals in need of funeral arrangements, they were looking for a sensitive, respectful way to communicate their services. With a desire to build meaningful connections in their community, they turned to Vici Media to help create a digital strategy that would resonate with their audience
A prestigious local college, known for its high academic standards and as one of the nation’s first accredited nursing schools, was looking to increase enrollment in its nursing programs. To achieve this goal, they partnered with Vici Media to design a digital strategy that would reach their target audience effectively
For over six decades, a quality local builder has been known as the go-to company for Custom and Semi-Custom Townhomes, Villas, and Single-Family Detached New Builds in their mid-sized town. With a solid reputation in the community, the builder sought to elevate their marketing efforts and reach more potential homebuyers interested in new construction
In today’s competitive financial landscape, standing out requires a strategic and targeted approach. A local credit union with five market locations set out to expand its customer base and increase the use of its loans and financial services
The automotive industry is incredibly competitive, with countless dealerships vying for the attention of potential buyers. For one dealership, standing out meant telling their unique story: transparent pricing that lets customers shop without the usual stress and surprises of buying a new or used car
In a competitive landscape where arts education thrives, attracting affluent parents with children aged 4 to 18 requires a tailored approach. One arts camp implemented a robust digital marketing strategy to effectively engage potential campers and their families, driving enrollment through innovative advertising
As the new school year approaches, elementary schools face the challenge of attracting new students in a competitive educational landscape. One local elementary school recognized the need to showcase its innovative arts and music programs to engage families and increase enrollment for the 2023-2024 school year
