The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
By blending cultural moments with precise audience targeting and engaging ad formats, the brand crafted a campaign that wasn’t just buzz worthy, it was measurable.
Not all businesses are created equal when it comes to digital spend. You don’t need to guess who’s worth your time we already know the industries leading the charge in digital dollars.
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Online Audio is a great tool to enhance a digital campaign and falls within the branding and awareness part of the sales funnel. Audio reaches consumers while they're engaging in other things like commuting, working out, or cooking...
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
When it comes to launching a new location, timing and targeting are everything—especially in the fast-paced world of Quick Service Restaurants (QSRs). One franchise group recently teamed up with Vici Media to build buzz around their Grand Opening, and the results were nothing short of mouthwatering
Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it
B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers
When a local winery wanted to drive attendance for their annual Easter event, they knew they needed to reach the right audience—families with young children looking for festive activities. Their event featured classic Easter fun like a visit with the Easter Bunny and a unique twist on the traditional egg hunt: a wine cork hunt! To spread the word and get families excited, they turned to a digital advertising strategy that delivered outstanding results
A local law firm sought to connect with a diverse clientele—ranging from heads of large families and business owners to individuals navigating life transitions such as divorce, career changes, or retirement. Their mission was to communicate their commitment to providing meaningful, practical advice on safeguarding futures and protecting loved ones
Everyone is talking about AI - but HOW should you use it? What platforms work best for digital marketers? Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence
Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices
Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty
Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places
In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon. Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms
Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?" Here’s a little secret: objections aren’t obstacles—they’re golden opportunities
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