When it comes to launching a new location, timing and targeting are everything—especially in the fast-paced world of Quick Service Restaurants (QSRs). One franchise group recently teamed up with Vici Media to build buzz around their Grand Opening, and the results were nothing short of mouthwatering
Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it
B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers
When a local winery wanted to drive attendance for their annual Easter event, they knew they needed to reach the right audience—families with young children looking for festive activities. Their event featured classic Easter fun like a visit with the Easter Bunny and a unique twist on the traditional egg hunt: a wine cork hunt! To spread the word and get families excited, they turned to a digital advertising strategy that delivered outstanding results
A local law firm sought to connect with a diverse clientele—ranging from heads of large families and business owners to individuals navigating life transitions such as divorce, career changes, or retirement. Their mission was to communicate their commitment to providing meaningful, practical advice on safeguarding futures and protecting loved ones
Everyone is talking about AI - but HOW should you use it? What platforms work best for digital marketers? Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence
Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices
Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty
Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places
In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon. Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms
Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?" Here’s a little secret: objections aren’t obstacles—they’re golden opportunities
It's a whole new ballgame with SEO since AI platforms have gained in dominance. Google's recent core updates emphasized originality and relevance to rank high on a search page
Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital marketing success
We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising.
Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience.Key Take Aways From This Article:What a Social Mirror ad looks like and its featuresWhat are Social Mirror OTT ads and how are they differentHow Social Mirror Creative AI helps optimize your ad creativeThe audience targeting options for Social Mirror adsWhy you should use Social Mirror adsWhat Are Social Mirror Ads? Social Mirror Ads mimic the appearance of social media posts but are shown on websites and apps across the internet
We often hear, "I don’t want my ads showing up in gaming apps." But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table
Case Study: How Digital Advertising Transformed Event Sign-Ups for a San Francisco Building Trades CompanyIn today’s competitive landscape, businesses need to reach their target audience where they are most active. For a San Francisco-area Building Trades Company, their goal was simple: boost event sign-ups for their “Trade Introduction Program Orientation
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms.
A beloved local horse race, cherished for its family-friendly activities like face painting and petting zoos, had been absent for seven years. This year, it galloped back into the spotlight, and our team at Vici Media was proud to help make its return a smashing success
Driving Sales and Foot Traffic for a Hot Tub & Pool Showroom with Mobile ConquestingWhen the crisp autumn air rolls in and the days grow shorter, hot tubs and spas become the ultimate luxury. A local hot tub and pool showroom in a northwestern city recognized this seasonal opportunity and partnered with us to promote their products and drive in-store visits
How a Garage Door Company Leveraged Multi-Channel Digital Advertising to Drive ResultsWhen a garage door sales and repair company approached us, their goal was clear: they wanted to drive more customers to their business and increase sales and service requests. With branch offices spread throughout their region, they needed a robust digital marketing strategy that would effectively reach both residential and commercial audiences
Making a Splash: How Mobile Conquesting Transformed a Local Sprinkler Service FranchiseWhen a franchise owner in the sprinkler services and irrigation industry sought to make waves in their local market, they knew standing out amidst the competition required a strategic approach. The goal? Connect with homeowners eager to install sprinkler systems while targeting affluent neighborhoods most likely to invest in their services
