Veterinary Clinic Sees Increase in Business with Multi-Prong Digital Marketing Campaign

Published on
October 24, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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In a world where pet health is increasingly prioritized, a local veterinary office is leading the charge by offering a unique blend of traditional and holistic care services. This clinic not only provides essential medical services and surgeries but also emphasizes the importance of rehabilitative care. Their philosophy centers on the interconnectedness of a pet’s body and health, recognizing that each aspect influences the others. By focusing on the “big picture,” they deliver comprehensive care that enhances pets' overall well-being

Strategy: A Comprehensive Digital Campaign

To effectively communicate their holistic approach, the veterinary clinic partnered with Vici Media to launch a targeted digital campaign. The goal was to highlight their specialized holistic and rehabilitative services alongside traditional offerings, reaching pet owners and animal lovers alike

The strategy involved a multifaceted advertising approach, utilizing Facebook, Display, and Native ads. On Facebook, carousel ads showcased various aspects of the clinic’s services, drawing attention to both traditional and holistic care options. Meanwhile, the Display and Native ads focused specifically on their holistic and rehabilitative care, emphasizing the clinic’s commitment to comprehensive pet health

Results: A Lasting Impact

The campaign has proven to be a resounding success, running for nearly two years and delivering over 2.4 million impressions. This sustained visibility has led to 2,942 click conversions and 920 view-through conversions, demonstrating the effectiveness of the messaging and targeting strategies

The clinic’s focus on the holistic aspect of pet care has resonated well with the community, attracting new clients who appreciate a more integrated approach to their pets’ health

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can elevate your brand

For more information, email support@vicimediainc.com.

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