Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
The automotive industry is incredibly competitive, with countless dealerships vying for the attention of potential buyers. For one dealership, standing out meant telling their unique story: transparent pricing that lets customers shop without the usual stress and surprises of buying a new or used car. To make their message heard, they turned to Vici Media for a high-impact, targeted digital advertising strategy
Understanding the needs of their customer base, Vici Media developed a digital strategy that utilized a mix of Facebook Carousel ads and traditional display ads. The dealership’s key selling points, like transparency and customer ease, were front and center in the campaigns
For Facebook ads, we targeted audiences with a demonstrated interest in cars, focusing on categories such as "Interested in Automobiles," "Ford Motor Company," "General Motors," "GMC," and "Used Cars." Monthly updates were made to the creative elements to reflect changes in inventory and promote new incentives, ensuring the ads were always relevant
On the display ad front, Behavioral Targeting was used to zero in on truck buyers. We honed in on individuals browsing categories like "Pick-Up Trucks," "Trucks & SUVs," and specifically the "Ford F-Series," which were some of the most popular models on the lot
The results spoke volumes. After running Facebook ads for a year and seeing impressive engagement, the dealership decided to expand the campaign to include display ads. Now, over two years later, their campaign is achieving a click-through rate of 1.13%—an astonishing 16 times higher than the national average. Even more exciting, the campaign has produced 2,434 combined conversions and view-throughs, with more than half of those driving traffic to the dealership's "Used Car" page
This dealership's success shows the power of a carefully tailored digital strategy, using data-driven insights to connect with the right audience at the right time. At Vici Media, we understand that every industry and business is different, which is why we craft unique strategies that get results
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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