Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local salon was looking to expand its reach and attract both male and female clients interested in haircuts, color services, skincare treatments, and products. Already active on social media, they turned to Vici Media to take their digital presence to the next level and boost customer engagement
With a strong following on their Facebook page, the salon decided to leverage that momentum by running paid ads on Facebook and Instagram. Vici Media crafted a digital strategy that honed in on categories relevant to their business, such as hair care, skin care, beauty salons, and hair products. This precise targeting ensured that their ads reached people most likely to be interested in their services
To keep the campaign engaging, the salon used a variety of ad formats, including single image, carousel, video, and stories ads. This diverse mix of ads kept their creative fresh and visually appealing, helping to draw in new clients and keeping existing customers interested in the latest promotions and services
The results speak for themselves. Since launching the campaign, the salon has consistently renewed it for over two years, and this year alone, they have gained 211 new clients. Additionally, their campaign has driven over 1,300 conversions, underscoring the effectiveness of the targeted digital strategy
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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