Resources

Digital Marketing Basics

Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
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SEO, AI, and GEO: Why Local Businesses Don’t Need to Fear AI (and What Actually Matters Right Now)
Businesses that focus on strong SEO fundamentals aren’t being replaced by AI, they’re being reinforced by it, today and as search continues to evolve.
Allison Gibson
February 18, 2026
Website Visitor ID: Turning Anonymous Traffic Into Actionable Marketing Intelligence
Website Visitor ID helps businesses stop guessing, stop wasting opportunity, and start turning anonymous website visits into actionable marketing intelligence.
Greg Swiszcz
February 11, 2026
Stop Guessing, Start Closing
How Research Reports Turn Cold Outreach into Hot Leads.
Anna Tillman
January 21, 2026
Meta Advertising: Why It Continues to Outperform for the Right Brands
Meta is not outdated, it is misunderstood. For the right brands, with the right strategy, Meta remains one of the most powerful and profitable advertising platforms available today.
Tracey Geary
December 30, 2025
What Is Performance Max?
Performance Max can create a powerful, full-funnel digital strategy that meets customers wherever they are in their buying journey.
Allison Gibson
December 18, 2025
Restrictions, Restrictions, Restrictions!
The cannabis industry is booming — and most of it still doesn’t know where to spend its marketing dollars. That’s your opportunity to become the trusted expert who helps them grow (and grow and grow).
Jennaya Sullivan
October 29, 2025
How Do I Use Digital Advertising to Boost My Business During the Holidays?
The holidays aren’t just about reaching more people—they’re about reaching the right people, at the right time, with the right message.
Greg Swiszcz
October 8, 2025
Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
Katie Pray
October 1, 2025
Managing Client Expectations Without Losing Your Mind (Or the Sale)
Even the smartest campaign can underwhelm someone if expectations aren’t set from the start.
Tracey Geary
August 19, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025