Resources

Digital Marketing Basics

Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
View all
Meta Advertising: Why It Continues to Outperform for the Right Brands
Meta is not outdated, it is misunderstood. For the right brands, with the right strategy, Meta remains one of the most powerful and profitable advertising platforms available today.
Tracey Geary
December 30, 2025
What Is Performance Max?
Performance Max can create a powerful, full-funnel digital strategy that meets customers wherever they are in their buying journey.
Allison Gibson
December 18, 2025
Restrictions, Restrictions, Restrictions!
The cannabis industry is booming — and most of it still doesn’t know where to spend its marketing dollars. That’s your opportunity to become the trusted expert who helps them grow (and grow and grow).
Jennaya Sullivan
October 29, 2025
How Do I Use Digital Advertising to Boost My Business During the Holidays?
The holidays aren’t just about reaching more people—they’re about reaching the right people, at the right time, with the right message.
Greg Swiszcz
October 8, 2025
Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
Katie Pray
October 1, 2025
Managing Client Expectations Without Losing Your Mind (Or the Sale)
Even the smartest campaign can underwhelm someone if expectations aren’t set from the start.
Tracey Geary
August 19, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Dan Charon
July 23, 2025
Prospecting For Digital Dollars: A Smarter Way to Find and Win Clients
Not all businesses are created equal when it comes to digital spend. You don’t need to guess who’s worth your time we already know the industries leading the charge in digital dollars.
Greg Swiszcz
July 16, 2025
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 10, 2025