Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors.
To effectively reach families looking for engaging activities and to draw in more Hispanic customers, we implemented a Facebook/Instagram Premium campaign. Our targeting strategy focused on various parent demographics, including:
We complemented this targeting with categories such as Bilingual education, Foodies, Local food enthusiasts, and Shopping aficionados. Our aim was to create a vibrant image of the complex as a family-friendly destination filled with delightful culinary and retail experiences.
Additionally, the campaign featured retargeting from the client’s website, allowing us to reconnect with individuals who had shown interest in the past 60 days. By collaborating with a local radio station, we utilized their listener database to reach parents of young children through Custom Audience Matching, ensuring that our ads were effectively placed. The creative elements included a mix of video and carousel ads to engage the audience and showcase the complex's offerings. We also developed a Lookalike Audience to further expand our reach.
The results of the campaign were impressive. Over the course of five months, the client achieved a click-through rate (CTR) of 2.48%, an astonishing 35 times the national average. The campaign generated 529,385 impressions and 13,115 clicks, significantly increasing awareness and engagement.
Engagement metrics revealed that there were 85,897 post engagements, including actions such as clicks on calls-to-action, profile visits, and site clicks. The campaign also garnered 1,018 post reactions (likes and emojis), 147 post shares, and 49 post comments.
Most importantly, the campaign successfully resonated with the target audience. The client reported a noticeable increase in attracting the Hispanic community and families, stating, “We saw a big lift in attracting the Hispanic audience and families.”
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
