Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we’re always exploring innovative ways to enhance our clients’ marketing strategies. Recently, we decided to test a hypothesis: would a targeted digital campaign combined with a radio advertising schedule outperform standalone digital or radio campaigns? What better partner for this experiment than a university?
To put our theory to the test, we set up two retargeting campaigns, each targeting the same audience with equal impressions—approximately 50,000 to 60,000 per week.
The outcomes were compelling. The digital-only retargeting campaign achieved a respectable 0.08% click-through rate (CTR). In contrast, the integrated campaign, which included the radio ads, soared to an impressive 0.23% CTR. That’s a staggering 287% increase in engagement!
This experiment highlights the undeniable impact of integrating traditional and digital marketing strategies. By combining the strengths of both mediums, we not only boosted click-through rates but also enhanced overall brand awareness and audience engagement.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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