Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a quest to attract new customers, a local pest control company turned to Vici Media for a dynamic digital marketing strategy. Combining the power of online advertising with local radio, they aimed to showcase their expertise in pest removal and prevention.
Facing competition and a need for greater visibility, the client sought to connect with homeowners grappling with pest issues. The goal? To ensure that those pesky critters would buzz off for good.
To achieve this, we launched a robust Facebook and Instagram Premium campaign that strategically targeted homeowners. Using data-driven categories, we focused on affluent neighborhoods and those actively seeking pest control solutions. Key targeting parameters included:
Additionally, we implemented a Social Mirror campaign to engage individuals already researching pest control products. This included targeting heavy purchasers of pest control brands and products.
Leveraging a carefully curated list of 484 keywords, we honed in on consumers actively searching for services like “pest inspection companies” and “professional pest control near me.” Our approach utilized AI and machine learning to continually refine targeting based on ad engagement.
Both campaigns included retargeting strategies aimed at users who had visited the client’s website within the past 60 days. Collaborating with a local radio station, we utilized its listener database to reach homeowners browsing online, employing Custom Audience Matching to further enhance our outreach.
The campaign creatively mixed video and single image ads, ensuring that messaging was engaging and visually appealing. We also developed a Lookalike Audience to expand the reach of digital ads, targeting potential customers who mirrored the characteristics of our most engaged users.
Over five months, the results were outstanding:
These metrics not only highlight the effectiveness of our targeted strategy but also showcase the pest control company’s growing online presence and engagement with potential customers.
By blending digital strategies with traditional media, this pest control company successfully enhanced its visibility and customer engagement. The campaign’s impressive results demonstrate the power of a well-executed marketing strategy in a competitive landscape.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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