A credit union with five branches in Reno and Las Vegas wanted to spread some holiday cheer by promoting a loan program that would provide their members with extra cash for the season. Despite initial reservations about Facebook advertising, they turned to Vici Media to test the potential of Facebook News Feed ads and bring their message to a larger audience
When an established credit union set its sights on expanding into a new area without a physical branch, they faced a challenge: introducing their brand to potential members who weren’t familiar with their name. To establish credibility and drive growth in savings and checking accounts, CDs, and auto loans, the credit union collaborated with Vici Media on a campaign built to make a lasting impression
A local credit union with five locations was on a mission: grow its customer base while increasing the uptake of loans and banking services. To achieve this, they needed to reach an audience interested in personal and auto loans, especially among low- to medium-income households
A single-location credit union, known for its strong brand reputation, faced a challenge: while long-term membership remained steady, transactional lending had been on a year-over-year decline. Traditionally relying on radio ads to maintain visibility, the credit union realized that to boost small consumer loan applications, they needed a fresh, targeted approach
For a local credit union with four branch locations, connecting with educators was a key focus. They aimed to not only increase teacher memberships but also to raise awareness about the credit union’s unique benefits tailored to educators
A local credit union with seven locations had a common challenge: attracting a younger audience to help ensure a vibrant, growing membership base. Recognizing that their current members were aging, the credit union aimed to expand its reach among younger individuals by highlighting the benefits of membership, including checking and savings accounts, credit builder programs, mortgage loans, and personal loan services
Our client, a food marketing organization dedicated to promoting a sustainable state potato industry, had a clear vision: raise awareness about the economic and environmental benefits of the state’s potato sector while also inspiring consumers with fresh, creative ways to enjoy potatoes. With a mission rooted in supporting local agriculture, they aimed to reach food enthusiasts and local consumers across the state to increase brand visibility and build a more engaged online community
Since its founding in 1920, this family-owned food and agriculture company has cultivated a legacy grounded in quality and community. They’ve always prioritized fostering a strong workforce that mirrors the diverse communities they serve
When a local MedSpa rebranded and updated its look, they wanted not only to reach new clients but also to reintroduce their practice to existing ones. With a focus on communicating their refreshed brand and expanded services, they turned to Vici Media to help spread the word and engage with both new and returning clients
In the competitive world of wellness and alternative health, a MedSpa specializing in IV hydration, vitamin injections, and cutting-edge therapies needed a way to attract clients specifically interested in weight loss. With a range of services aimed at promoting optimal health, they turned to Vici Media to help reach those actively seeking weight loss and wellness solutions
In today’s digital world, long-standing local businesses often find themselves looking to attract younger audiences to ensure continued success. A family-owned grocery store, originally known for selling just eggs, has expanded into a full-service general store and faced a similar challenge
# Transforming a Flooring Retailer's Digital Strategy for SuccessIn the competitive world of flooring retail, one company found itself struggling with inconsistent results and unsatisfactory service from multiple digital vendors. Frustrated by a lack of accountability, poor reporting, and an unclear view of their overall digital marketing strategy, they reached out to us for a fresh perspective
# Flooring Success: How Targeted Marketing Transformed a Local BusinessIn the vibrant market of Northern California, a locally owned and family-operated flooring company sought to enhance its reach and drive more customers to its showroom. Specializing in top-of-the-line hardwood, laminate, carpet, and other flooring styles, their goals were clear: increase phone calls, boost website traffic, and encourage foot traffic to their store
# Expanding Reach and Revenue: A Success Story from a Window and Exterior Remodeling CompanyIn the competitive home improvement market, standing out and connecting with potential customers can be a challenge. A local window and exterior remodeling company turned to us to help expand its reach and attract new clients seeking quality window installations and home repair services
# Driving Service Demand: A Success Story from a Local HVAC and Plumbing CompanyIn the competitive world of home services, reaching the right audience at the right time is crucial. A local HVAC and plumbing company recognized this need and sought our expertise to connect with homeowners actively searching for heating and plumbing services
# Unlocking Career Potential: A Digital Marketing Success StoryIn today's rapidly evolving job market, education plays a pivotal role in launching successful careers. One company dedicated to this mission offers 9–12-month certificate programs in high-demand, high-growth occupations
# Revitalizing Fitness: How a Local Gym Leveraged Digital Marketing to Attract New MembersAt Vici Media, we thrive on helping businesses rebound and grow, especially in challenging times. Recently, we partnered with a local personal training company and gym that faced significant user losses during quarantine
# Brightening Smiles: How a Local Dental Practice Attracted New PatientsAt Vici Media, we love partnering with clients who are eager to grow and innovate. Recently, we worked with a local dental practice that had already experienced success with digital advertising and was looking to attract a new audience through a compelling offer
# The Power of Integration: Testing Digital and Radio Advertising TogetherAt Vici Media, we’re always exploring innovative ways to enhance our clients’ marketing strategies. Recently, we decided to test a hypothesis: would a targeted digital campaign combined with a radio advertising schedule outperform standalone digital or radio campaigns? What better partner for this experiment than a university?### The StrategyTo put our theory to the test, we set up two retargeting campaigns, each targeting the same audience with equal impressions—approximately 50,000 to 60,000 per week
# Buzzing Success: How a Local Pest Control Company Elevated Its ReachIn a quest to attract new customers, a local pest control company turned to Vici Media for a dynamic digital marketing strategy. Combining the power of online advertising with local radio, they aimed to showcase their expertise in pest removal and prevention
# Hitting Home Runs with Digital Marketing: A Success Story with a Local Minor League Baseball TeamThis season marks the second successful collaboration between Vici Media and a local minor league baseball team, and the results are nothing short of spectacular. After an impressive inaugural season utilizing digital marketing, the team is back for more, eager to leverage our strategies to drive even greater attendance and engagement
# Elevating On-Air Promotions: A Case Study in Digital IntegrationAt Vici Media, we thrive on collaboration and innovation. Recently, we partnered with a leading radio group in a top 20 west-coast market to enhance their on-air promotions, specifically their beloved Disney Ticket giveaway campaign
# Driving HVAC Success: A Strategic Approach to Online EngagementIn today’s competitive landscape, businesses need innovative strategies to enhance their online presence and engage potential customers. A five-station radio cluster with a longstanding relationship with a well-known HVAC brand recently set out to elevate its online awareness and drive stronger engagement with both current and new customers
# Environmental Science Charter Academy Boosts Enrollment with Targeted CampaignIn the heart of a remote location, a local environmental science charter academy faced the challenge of increasing student enrollment and facility tours for the upcoming school year. With its campus situated 30 miles from town, the academy needed a robust marketing strategy to raise awareness among busy families and drive them to action
