Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
This season marks the second successful collaboration between Vici Media and a local minor league baseball team, and the results are nothing short of spectacular. After an impressive inaugural season utilizing digital marketing, the team is back for more, eager to leverage our strategies to drive even greater attendance and engagement.
In our first season together, we focused on display ads targeting baseball enthusiasts, families, and community event-goers. We also tapped into mobile conquesting, reaching potential fans on their devices. The addition of on-air radio endorsements allowed us to seamlessly adjust campaigns throughout the six-month season, all while avoiding extra fees.
For this second season, we expanded our approach by combining display ads with keyword targeting, retargeting, and behavioral targeting. This strategy effectively places the baseball team in front of individuals most likely to attend games. By employing retargeting techniques, we created high-frequency touchpoints that encouraged fans to visit the team’s website to check out the latest promotions.
Our goal for this campaign? A staggering 1.8 million impressions over the season, ensuring that the baseball team remains top-of-mind for fans throughout the summer.
After a successful first season, the team returned with an increased impression buy, reflecting their confidence in our strategies. During the previous season, we drove over 12,000 fans—through both clicks and view-through traffic—to the team’s website to explore promotions.
The creative assets we developed for various promotions consistently outperformed expectations, achieving a performance rate 3.2 times higher than the national average. The synergy between radio and digital marketing has proven to be an effective way to enhance game attendance and boost brand visibility, providing the flexibility a minor league team needs to adapt and thrive.
This ongoing partnership highlights the power of combining innovative digital marketing strategies with traditional media to achieve outstanding results. As the baseball season progresses, we’re excited to continue driving engagement and attendance, making each game an unforgettable experience for fans.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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