Pay-Per-Click

What is Online Pay-Per-Click?

Pay-Per-Click (PPC) is a form of digital advertising where you only pay when someone clicks on your ad—typically shown in Google search results based on relevant keywords. At Vici, our Google Ads Certified Campaign Managers run and optimize your PPC campaigns weekly—handling keyword strategy, ad extensions, and bidding—to drive real results like lead forms, phone calls, app downloads, and map clicks to your business.

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Pay Per Click

What’s involved in a Pay-Per-Click Campaign?

Step 1: Strategy & Keyword Planning

We’ll work with you to choose the right campaign strategy—Dynamic, Responsive, or Call Pay-Per-Click ads. For Responsive or Call ads, we create a keyword list (typically 20–30 terms) for your approval. These keywords guide what we bid on, with “phrase match” allowing Google to expand targeting within your selected geography. For Dynamic ads, no list is needed—Google uses your website content to decide which keywords trigger your ads.

Step 2: Ad Copy & Extensions

Next, we craft compelling ad copy designed to capture attention and drive clicks. We also implement advanced ad extensions to enhance your visibility and real estate on search engine results pages—ensuring your message is seen and acted on.

Step 3: Ongoing Optimization

Your campaign is continuously optimized on a weekly basis. We monitor performance closely and make adjustments to bids, keywords, and ad copy as needed to ensure your budget is being spent as efficiently and effectively as possible.

Step 4: Monthly Reporting & Insights

Each month, you’ll receive a detailed performance report covering impressions, clicks, ad spend, conversions, demographics, and more. For call-focused campaigns, Google Call Forwarding is included, providing a full log of calls.
Insights include: Clicks & Click-through rate
Cost per click & spend transparency
Top-performing keywords & ads
Conversions on ads and your website
Device, age, and gender performance
Call log details (optional)