Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Every year, a highly anticipated post-season college football game takes place, bringing together locals and tourists alike to celebrate the tradition with events like a 5K run, a parade, and, of course, the big game. When the organizers sought to increase ticket sales for the event, they turned to Vici Media for a targeted digital strategy
The goal was clear: attract football enthusiasts and dedicated fans of the teams playing in the game. To do this, we launched a Facebook/Instagram Premium campaign aimed at a broad audience of football fans and event-goers. Categories included College Football National Championships in NCAA Division I FBS, Monday Night Football, ESPN College Football, Fantasy Football League, NFL Network, and Tailgate Party, among others
To engage even further, we targeted fans of the specific teams playing in the game, such as University of Louisville Cardinals and USC Trojans football, ensuring we reached those most likely to attend the event. We also used retargeting to focus on people who had visited the event's website in the past 60 days but had not yet purchased tickets. The creative approach utilized video ads to deliver engaging content and drive interest in the event
In just one month, the results were nothing short of impressive. The campaign generated a click-through rate (CTR) of 3.23%—which is over 46 times the national average—with a total of 707,560 impressions and 22,881 clicks. The ads spurred 200,168 post engagements (including clicks on calls-to-action, profile visits, and site clicks), 878 post reactions, 103 shares, and 105 comments
The client was thrilled with the results, noting that the campaign "scored major points in generating significant interest and engagement" for the event. Not only did the ads resonate with the target audience, but they also drove ticket sales, ensuring that this cherished local tradition would continue to thrive for another year
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
