Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local law firm specializing in elder law needed to connect with a specific demographic known as the "sandwich generation"—individuals balancing the care of their aging parents while raising families of their own. To reach this group, the law firm turned to Vici Media for a tailored digital marketing strategy
To effectively engage this demographic, Vici Media developed a campaign utilizing both Facebook and Instagram. Through targeted categories such as Baby Boomers, Elder Law, Grandparents, Retirement Age, and Retirement Planning, the campaign successfully reached those in need of legal guidance for elder care and estate planning
By using a combination of Display and Video Ads, the law firm was able to highlight its attorneys and create a relatable message that resonated with families planning for the next stage of life. The messaging was crafted in a respectful manner, ensuring sensitivity to the needs of this unique audience
The campaign ran for 11 months and delivered impressive results. Over the course of the campaign, the law firm saw more than 1,175 conversions, serving over 900,000 impressions with a 0.96% click-through rate—nearly 14 times the national average. Due to the success of the initial campaign, the law firm expanded its strategy by adding Native Display Ads to further enhance their reach and engagement
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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