Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a bid to expand their reach and connect with the local Hispanic community, a well-established Ford dealer recognized the need for a fresh approach to advertising. With a long history of promoting their brand through classic rock radio, they faced increasing competition from a nearby Chevy dealership and sought to attract a broader audience.
To effectively engage Hispanic customers, the dealership implemented a dual strategy that combined Spanish radio advertising with a targeted campaign on Amazon. This approach allowed them to leverage the strengths of both traditional and digital media to maximize their impact.
The results of this comprehensive campaign were remarkable. The dealership achieved 233,114 impressions and garnered 2,363 clicks, resulting in an impressive 1.01% CTR—14.48 times the national average.
The client expressed confidence in their strategy, stating, “We are certain this target is up and has been growing. Our guess would be between 15-25% in the last year.” This growth not only indicates the campaign's success but also highlights the dealership's commitment to understanding and serving their community.
This success story demonstrates the effectiveness of a multifaceted marketing strategy that combines traditional and digital tactics to engage a specific demographic. By adapting their approach to better connect with the Hispanic market, the local Ford dealer has set a strong example of how targeted marketing can lead to significant growth.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
