Vici today announced the launch of adtini, an innovative MarTech platform built exclusively for small and mid-level agencies looking to scale digital revenue with less complexity. Agencies no longer need to juggle disconnected tools or rely on time-consuming workflows — adtini brings prospecting, pitching, and closing into one powerful, partner-only ecosystem.
Designed for agencies focused on accelerating growth, adtini combines cutting-edge pre-sale tools, automated proposal generation, and real-time insights to help teams move faster and win more business. With regularly updated FAQs, built-in education, and weekly webinars, partners can build true digital expertise and stay ahead in a rapidly evolving market.
According to the 2025 Agency Core Research Report, 43% of agency leaders say their biggest challenge isn’t AI — it’s maintaining a consistent pipeline of prospects.
"Agencies today need more than execution — they need a partner invested in their growth. That’s why we built adtini. It gives our partners the tools, insights, and support to move faster, pitch smarter, and grow revenue without adding overhead."
— Greg Mosley, Vice President of Partner Success
Key Highlights of adtini:
Tailored to Your Business Needs
Agencies can customize adtini to align with their specific business requirements. The platform supports role-based filtering, ensuring each agency user only sees the client data relevant to them. By giving Account Executives a centralized view of their proposals and orders, adtini empowers them with clarity, speed, and the confidence to close more deals.
Sales Tools That Move the Needle
With over 35 digital products at their fingertips, partners can confidently pitch, sell, and retain more business. From ad specs and market research to digital audits, hot zip reports, and branded proposals withe-signature magic links, adtini arms sellers with professional, data-backed tools that meaningfully shorten the sales cycle.
A Faster Path to Revenue — By More Than 50%
Automation and instant proposals inside adtini accelerate the sales cycle by more than 50%, helping agencies respond faster, pitch faster, and win faster.
Frictionless Proposals & Presentations
Proposals, RFPs, and forecasting all live inside adtini— eliminating fragmented workflows that slow agencies down. Faster turnaround equals faster closes, giving partners a competitive advantage in crowded pitches.
Integrated Access Across Tools
One login now connects partners to Reporting Zone, client management, and forms. adtini replaces the former Partner SupportPortal, consolidating all resources, FAQs, and webinars into a single platform with over 3,000 active users.
White-Labeled Execution Without Overhead
Last year, 70% of agencies reported losing clients and most had no upsell plan. adtini solves this by giving partners access to Vici’s full squad of trainers, media buyers, SEO specialists, PPC copywriters, and more — without adding salaries to their payroll.
35+ High-Margin Digital Products
Every product inside adtini has been tested and proven by Vici. From co-op database targeting to wholesale CPMs and flexible pricing, partners can expand offerings confidently and grow retainers.
Increased Close Rates & RFP Volume
adtini improves sales performance across the board, helping partners achieve:
- 30%higher close rates
- 75%more RFP submissions thanks to automation and frictionless request flows
Built-In Sales Metrics for Smarter Decisions
adtini tracks RFP/IO close ratios, average deal size, and sales cycle length so agencies can identify bottlenecks and replicate what works. Real-time visibility ensures teams have a single source of truth for sales and performance.
With adtini — and Vici’s no-platform-fee philosophy— the company has greatly reduced friction for agencies, delivering accessible tools that have generated more than 6,000 Requests for Proposals representing over $115 million in revenue opportunities.
**About Vici**
Vici partners with traditional local media companies and advertising agencies nationwide, empowering them to deliver a full suite of white-labeled digital marketing products and services. Founded in 2014, Vici specializes in digital media planning, sales training, online ad buying, campaign optimization, and performance reporting — all powered by a multi-platform, data-driven approach.
adtini, Vici’s proprietary sales enablement and proposal automation platform, streamlines the pre-sales process by generating client-ready proposals, ad specifications, research reports, digital audits, and more. Named twice to the Deloitte Fast 500 list, Vici is also recognized as one of Philadelphia’s Best Places to Work in 2025. Learn more at https://www.vicimediainc.com/adtini
“The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,” said Megan Malone, COO of Vici. “The CTV publishers are absolutely outstanding. During beta testing with a local personal injury lawyer targeting motorcyclists, the main comment we heard was, ‘We saw your ad everywhere!’ That kind of visibility, especially on a hyper-local budget, speaks volumes. This is a powerful marketing tool for local advertisers.”
The secret sauce of Vici’s YouTube+ product is the backend where they’ve customized forecasting for local business, agencies and media groups and integrated YouTube+ into automated proposals systems, as well as built out custom reporting. This key component allows advertisers to see the ROI of the robust YouTube+ product.
YouTube is hot and getting hotter! The platform has evolved from its early days of viral pet clips to dominate modern streaming media: streaming now exceeds both broadcast and cable television combined, with YouTube alone accounting for 12.5% share of all streamed content, according to Nielsen’s monthly report of The Gauge™. As of December 2024, viewers in the U.S. consumed over 1 billion hours of YouTube content daily on connected TVs, making TV screens the primary device for YouTube viewing.
Why YouTube+ is a Smart Strategic Choice:
Advertising on YouTube isn’t just a trend; it’s a strategic advantage. Whether the goal is launching a new product, building brand equity, or increasing visibility, YouTube+ delivers memorable, high-impact campaigns across the digital-video ecosystem.
**About Vici**
Vici partners with traditional local media companies and advertising agencies across the country, empowering them to deliver a full suite of white-labeled digital marketing products and services to their clients. Founded in 2014, Vici specializes in digital media planning, sales training, online ad buying, campaign optimization, and performance reporting—all powered by a multi-platform, data-driven approach. Our proprietary tool, adtini, automates the creation of client-facing proposals, ad specifications, research reports, digital audits, and more—streamlining the pre-sales process for our partners. Named twice to the Deloitte Fast 500 list of North America’s fastest-growing technology companies, Vici is also proud to be recognized as one of Philadelphia’s Best Places to Work in 2025. Learn more at vici.digital and adtini.io.
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads.
“We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the country tuned in. The excitement from our partners was immediate and unmistakable once they saw the depth of the data, analytics, and KPIs. This product is going to be a true game-changer,” said Megan Malone, COO of Vici.
Vici launched Website Visitor ID on May 28, 2025.
Vici’s Website Visitor ID enables clients to continuously build a robust database of names, emails, physical addresses, latitude/longitude coordinates, device IDs, demographic insights, and more all accessible directly within their dashboards. This data can then be seamlessly deployed across email, digital, and direct mail marketing campaigns. Most importantly, the platform uses a “cookieless” data collection method—gathering user insights without relying on traditional browser cookies. As privacy regulations tighten and major browsers phase out cookie-based tracking, this approach offers a forward-thinking solution for compliant, data-driven marketing.
This new feature seamlessly integrates with Vici’s digital advertising ecosystem, enhancing cross-platform targeting strategies and creating new opportunities for conversion-level marketing made easy.
Key highlights include:
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With Website Visitor ID, Vici is once again pushing the boundaries of what’s possible in digital advertising, helping partners close the gap between website visits and real-world results.
**About Vici**
Vici partners with traditional local media companies and advertising agencies across the country, empowering them to deliver a full suite of white-labeled digital marketing products and services to their clients. Founded in 2014, Vici specializes in digital media planning, sales training, online ad buying, campaign optimization, and performance reporting—all powered by a multi-platform, data-driven approach. Our proprietary tool, adtini, automates the creation of client-facing proposals, ad specifications, research reports, digital audits, and more—streamlining the pre-sales process for our partners. Named twice to the Deloitte Fast 500 list of North America’s fastest-growing technology companies, Vici is also proud to be recognized as one of Philadelphia’s Best Places to Work in 2025. Learn more at vici.digital and adtini.io.
Investment Marks the Formation of Rockbridge’s New Digital Media Platform
DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white label digital marketing and advertising solutions. The investment marks the formation of a new Rockbridge digital media platform, as the Firm looks to make additional investments in the industry. Terms of the transaction were not disclosed.
Vici’s founder and Managing Partner Todd Schumacher, founder and Chief Operating Officer Megan Malone, and founding partner Leslye Schumacher will remain minority equity holders in the Company and will continue to actively lead the business.
“Rockbridge plans to enhance Vici’s strong reputation for product excellence and customer service by continuing to invest behind product innovation and platform expansion,” said Steve Linden, Partner at Rockbridge. “At the same time, Rockbridge sees an exciting opportunity to pursue inorganic growth in an effort to create a scaled and distinctive platform for current and future partners. We look forward to partnering with the entire Vici team as we work together to expand the Company.”
Vici partners with traditional local media companies and independent agencies nationwide, enabling them to provide a broad suite of digital marketing products and services to their small and mid-sized local business customers. Founded in 2014, Vici offers white-labeled solutions including sales training, digital media planning, online ad buying, reporting, and campaign optimization through a multi-platform approach.
“Since founding Vici a decade ago, we’re proud to have built a company that has helped hundreds of media and agency partners offer digital advertising services that benefit their local business customers,” said Mr. Schumacher, founder and Managing Partner at Vici. “As we embark upon this next stage in our Company’s growth, we’re confident that Rockbridge will be an excellent partner to enhance our existing business and identify new avenues for expansion.”
Vici was represented by Bailey Glasser, while Rockbridge was represented by Honigman.
About Rockbridge Growth Equity
Founded in 2007, Rockbridge Growth Equity is a middle market private equity firm committed to helping both founder-operated and established companies accelerate growth and build long-term, sustainable value. Rockbridge combines the flexibility of a financial sponsor with the benefits of strategic partnership by leveraging the firm’s relationship with the Rock Family of Companies, which provides access to industry and functional expertise. As of year-end 2023, Rockbridge has regulatory assets under management of over $1.7 billion across its target sectors: e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media. For more information, please visit www.rbequity.com.
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.
With the rise of digital screens in public spaces, DOOH advertising presents an unparalleled opportunity for brands to capture the attention of consumers in high-traffic areas. Vici’s new product allows advertisers to display vibrant, eye-catching content in real-time. With Vici’s DOOH Ads, businesses can now reach consumers at the right place and at the right time. This product is a game-changer for marketers, as it allows them to deliver targeted and relevant messages to consumers on-the-go. A staggering 73% of US consumers view DOOH ads favorably.1
Vici has curated a network of inventory partners to provide DOOH throughout the country including; Adams Outdoor, Atmosphere TV, Clear Channel Outdoor, Edison Interactive, Hivestack, JCDecaux, Lamar Advertising Company, Outfront Media Inc, T-Mobile, Vistar Media, Zoom Media, and others.
“We are thrilled to introduce our DOOH Ads to our suite of digital products. This product is a result of our team’s dedication to constantly innovate and provide our clients with the best advertising solutions. With DOOH Ads, businesses can reach consumers in a more impactful and engaging way, creating a lasting impression and driving results,” said Todd Schumacher, CEO of Vici. “We are excited to empower our partners to make a significant impact in their clients’ advertising efforts.”
Key features of Vici’s Digital Out-Of-Home Ads include:
Targeted Advertising: Advanced data analytics enables advertisers to tailor messages to specific locations, enhancing relevance and effectiveness.
High Visibility: Placed in high-traffic areas, DOOH ads capture the attention of a large audience, increasing brand exposure.
Interactive Experiences: Engage consumers with interactive content that encourages participation and drives brand loyalty.
Comprehensive Reporting: Access in-depth analytics to measure campaign performance and ROI effectively.
Weather Triggered Ads: Ads can be set to display only when a certain weather event happens (such as when it raining, certain temperature, etc.) if an advertiser desires this.
Vici can serve Digital Out of Homes (DOOH) in a combination of locations throughout a given geographic area such as: Apartment Buildings and Condominiums, Bars, Billboards, Cannabis Dispensaries, Casual Dining, Colleges and Universities, Convenience Stores, Fueling Stations, Grocery Stores, Gyms, Hotels, Liquor Stores, Malls, Movie Theaters, Nightclubs, Office Buildings, Parking Garages, Quick Service Restaurants, Recreational Locations, Salons, Spas, Sports Entertainment, Taxi & Rideshare TV, and Urban Panels.
DOOH is the fastest-growing advertising channel with 24% growth last year and a tremendous 82% ad recall.2 As consumers increasingly seek out personalized and engaging experiences, Vici is committed to providing innovative solutions that meet the demands of the modern marketplace.
Vici’s DOOH Ads are a part of their comprehensive MarTech (Marketing Technology) suite, which includes a range of digital advertising solutions such as programmatic display, including Social Mirror ads, Mobile Conquesting, social media advertising, SEM and OTT (Over-The-Top) advertising. For more information about Digital Out-Of-Home Ads or to schedule a demo, please visit www.ViciMediaInc.com.
**About Vici**
Vici partners with traditional local media companies and advertising agencies nationwide, enabling them to provide a broad suite of digital marketing products and services to their end customers. Founded in 2014, Vici offers white-labeled solutions including their proprietary “Proposal-To-Pitch”, an automated proposal tool that creates client facing presentations, sales training, digital media planning, online ad buying, reporting, and campaign optimization through a multi-platform approach. With a focus on technology and data-driven strategies, Vici helps businesses navigate the evolving landscape of digital marketing.
Sources:
1 https://www.emarketer.com/content/dooh-ads-drive-action-people-who-view-them
2 https://www.globenewswire.com/news-release/2024/08/08/2926516/0/en/Digital-Out-of-Home-Advertising-Market-to-Reach-84-24-Billion-by-2033-Growing-Demand-for-DOOH-Advertising.html
Vici, a leader in innovative digital solutions, is thrilled to introduce their new online technology platform called “Proposal To Pitch.” This automated tool is designed to streamline the pitch proposal process for media sales professionals and advertising agency partners, making it easier than ever to respond to Requests for Proposals (RFPs) with stunning, interactive, client-facing presentations.
“Proposal To Pitch” leverages advanced technology to transform traditional RFP responses into dynamic PowerPoint-like on-line presentations. By simply entering in basic client targeting details, users can create a comprehensive pitch that showcases their offerings with professionalism and precision in a matter of minutes. The platform incorporates essential elements from the RFP, including client names, logos, website screenshots, maps of the target location, and tailored ad product descriptions, targeting strategies and graphics for products like Social Mirror Ads, Mobile Conquesting, Artificial Intelligence powered Programmatic Display, OTT, Amazon Ads, etc.
Key features of “Proposal To Pitch” include:
One of Vici’s media partners who has used the platform said, “Seven Mountains Media was looking for a great proposal tool that would make it easier for our clients to accept a proposal with an electronic signature and Vici brought it to us! The Vici team has helped us build the “Proposal To Pitch” tool into an integrated proposal tool, giving us the ability to propose digital, radio, and creative services into one great looking proposal.” -Wendy Lynch, CRMCi, CDMC. Director of Integrated Marketing and Digital for Seven Mountains Media.
“We understand the challenges that media sales and ad agency professionals face when crafting pitches in a competitive landscape,” said Todd Schumacher, CEO of Vici. “Proposal To Pitch is designed to empower teams with a fast, efficient, and visually appealing way to present their offerings, ultimately driving better engagement and higher conversion rates.”
“Proposal To Pitch” is now available for media sales teams and advertising agencies looking to enhance their proposal process. The platform is intuitive and user-friendly, making it accessible to users of all technical levels and a must for the digital MarTech Stack.
For more information on “Proposal To Pitch” or to request a demo, please visit please visit www.ViciMediaInc.com.
Vici partners with traditional local media companies and advertising agencies nationwide, enabling them to provide a broad suite of digital marketing products and services to their end customers. Founded in 2014, Vici offers white-labeled solutions including their proprietary “Proposal-To-Pitch”, an automated proposal tool that creates client facing presentations, sales training, digital media planning, online ad buying, reporting, and campaign optimization through a multi-platform approach. With a focus on technology and data-driven strategies, Vici helps businesses navigate the evolving landscape of digital marketing.
