Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As the 2023-2024 school year approached, a local elementary school sought to increase student enrollment by showcasing its standout arts and music programs. To reach local parents and highlight the school's innovative approach, they turned to Vici Media for a targeted digital marketing strategy
Vici Media crafted a comprehensive digital strategy that combined Facebook/Instagram Premium ads with local radio station promotions. The target audience was families with children between the ages of 3-11 years old. We focused on categories like Parents with preschoolers, early school-age children, and preteens, along with interests in child development, primary education, private or charter schools, and parenting styles. Additionally, we included categories specific to the school’s arts and music programs, such as Music Education for Young Children, Instrumental Music Education, and Vocal Music Education
By incorporating retargeting from the school’s website, we ensured that anyone who had shown interest in the past 60 days was captured. The campaign also leveraged the local radio station’s listener database to reach parents of young children, and a Custom Audience Matching strategy to target listeners while they browsed online. To amplify the reach, we created a Lookalike Audience for further targeting through digital ads
The campaign featured engaging video ads to effectively showcase the school’s programs and unique offerings
Within just three months, the campaign delivered outstanding results. The school achieved a click-through rate (CTR) of 2.04%, which is more than 29 times the national average. The campaign generated 389,045 impressions and 7,951 clicks, as well as 69,083 post engagements, which included clicks on calls-to-action, profile visits, and site clicks. The school also saw 294 post reactions, 30 post shares, and 15 comments
According to the client, the campaign was highly effective in reaching parents they hadn’t previously connected with, leading to a significant increase in awareness of their programs and, most importantly, a boost in enrollment numbers for the school year
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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