Resources
Digital Ads
Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
SEO, AI, and GEO: Why Local Businesses Don’t Need to Fear AI (and What Actually Matters Right Now)
Businesses that focus on strong SEO fundamentals aren’t being replaced by AI, they’re being reinforced by it, today and as search continues to evolve.
Website Visitor ID: Turning Anonymous Traffic Into Actionable Marketing Intelligence
Website Visitor ID helps businesses stop guessing, stop wasting opportunity, and start turning anonymous website visits into actionable marketing intelligence.
Your Vici Pod Squad is Here to Help!
Vici has invested in a team of professionals to ensure you have the support you need with learning, selling, and executing digital advertising.
What 2026 Consumer Trends Really Mean — And How Smart Marketers Can Actually Reach Them
Because in a world full of ads, the brands that feel meaningful will win.
Meta Advertising: Why It Continues to Outperform for the Right Brands
Meta is not outdated, it is misunderstood. For the right brands, with the right strategy, Meta remains one of the most powerful and profitable advertising platforms available today.
.png)
A Year of Big Launches, Bigger Wins & Even Better People!
We are wrapping the year with a forward focus on 2026!
What Is Performance Max?
Performance Max can create a powerful, full-funnel digital strategy that meets customers wherever they are in their buying journey.
Restrictions, Restrictions, Restrictions!
The cannabis industry is booming — and most of it still doesn’t know where to spend its marketing dollars. That’s your opportunity to become the trusted expert who helps them grow (and grow and grow).
How Do I Use Digital Advertising to Boost My Business During the Holidays?
The holidays aren’t just about reaching more people—they’re about reaching the right people, at the right time, with the right message.
Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
TikTok: Why Brands Can’t Afford to Skip the Scroll
TikTok has over 1 billion monthly active users globally. TikTok emphasizes quick, engaging, and easily shareable content, making it ideal for viral trends.
Why Now Is the Time for Beauty Brands
This policy shift is your cue. If you've been waiting to push that aesthetic, or raise the branding bar for beauty mavens, this is it.
