Digital Ads

Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it

Everyone is talking about AI - but HOW should you use it?  What platforms work best for digital marketers?  Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence

It's a whole new ballgame with SEO since AI platforms have gained in dominance.  Google's recent core updates emphasized originality and relevance to rank high on a search page

Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital marketing success

Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience

Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed".Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and grow our relationships with our customers and prospects

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move

Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy

In the ever-evolving digital melody, where websites compose the future's ballad, the significance of Search Engine Optimization (SEO) can't be overstated. It's not a fleeting note but a continuous serenade that, when played consistently, orchestrates higher rankings, increased organic traffic, and sustained business growth

In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn

In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action

The holiday season is a special time for businesses, whether it's the bustling excitement of holiday festivals or the dynamic energy of college campuses. During this period, shoppers embark on a quest for the perfect gifts, decorations, and experiences, and they're doing it all from the convenience of their mobile devices