Resources
Digital Ads
Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Prospecting For Digital Dollars: A Smarter Way to Find and Win Clients
Not all businesses are created equal when it comes to digital spend. You don’t need to guess who’s worth your time we already know the industries leading the charge in digital dollars.
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
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Are You Missing Out on the Marketing Power of the Theatre of the Mind? Online Audio!
Online Audio is a great tool to enhance a digital campaign and falls within the branding and awareness part of the sales funnel. Audio reaches consumers while they're engaging in other things like commuting, working out, or cooking...
Meet Website Visitor ID: The Game-Changer in Deanonymizing Your Website Traffic
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
Mobile Conquesting: The Smarter Way to Reach Your Audience on the Go
Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it
"From Mad Men to Machines: How Has AI Transformed Digital Advertising?"
Everyone is talking about AI - but HOW should you use it? What platforms work best for digital marketers? Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence
Are You Ready For SEO In The Age Of AI?
It's a whole new ballgame with SEO since AI platforms have gained in dominance. Google's recent core updates emphasized originality and relevance to rank high on a search page
What’s The Lay Of The Land For Native Advertising This Year?
Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital marketing success
