Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For over six decades, a quality local builder has been known as the go-to company for Custom and Semi-Custom Townhomes, Villas, and Single-Family Detached New Builds in their mid-sized town. With a solid reputation in the community, the builder sought to elevate their marketing efforts and reach more potential homebuyers interested in new construction. That’s when they partnered with Vici Media to create a comprehensive digital advertising strategy
Vici Media developed a strategic campaign aimed at people actively searching for homes, particularly new builds. Leveraging Facebook’s targeted advertising capabilities, we focused on individuals interested in mortgage calculators, townhouses, villas, semi-detached homes, first-time homebuyer programs, and more. The goal was to connect with people ready to take the next step in homeownership
To maximize reach and engagement, we employed a mix of ad types. Carousel Ads and Collection Ads allowed the builder to showcase different properties and communities in an engaging format. Additionally, single image and video ads were displayed in Facebook’s newsfeed and on Instagram, ensuring that the builder’s message was seen across all relevant platforms. We also tapped into Facebook Premium to expand the campaign’s presence to other platforms that Facebook and Instagram offer
What started as a three-month campaign has turned into an ongoing, highly successful 42-month marketing initiative. The results have far exceeded expectations, with a click-through rate nearly 22 times the national average, over 6,160 social conversions, and a staggering 202,130 post engagements. Each time a community of homes sells out, the builder simply updates the campaign’s creative to promote the next development, keeping the momentum going
This long-term success story highlights the power of a well-executed digital strategy and how Vici Media’s expertise can help even established businesses reach new heights
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
