Environmental Science Charter Academy Boosts Enrollment with Targeted Campaign

In the heart of a remote location, a local environmental science charter academy faced the challenge of increasing student enrollment and facility tours for the upcoming school year. With its campus situated 30 miles from town, the academy needed a robust marketing strategy to raise awareness among busy families and drive them to action. The goal was clear: enroll 100 students by the start of the school year.

Strategic Marketing Approach

To tackle this challenge, we crafted a comprehensive strategy that combined broadcast radio with a focused digital campaign. The campaign aimed to entice local parents by offering a free mini telescope to those who scheduled a tour, aligning perfectly with the school’s environmental science theme.

Key Components of the Strategy:

• Simplified Online Sign-Up: We worked closely with the academy to streamline the online process for scheduling tours. This included creating a user-friendly landing page on their new website, making it easier for parents to sign up.
• High-Frequency Radio Campaign: We launched a targeted radio campaign to maintain high visibility among local families throughout the summer, leading up to the school year.
• Digital Engagement: The online campaign consisted of four critical elements:
• Retargeting: We targeted visitors who had previously interacted with the school’s website.
• Behavioral Targeting: We reached out to families exhibiting recent behaviors related to homeschooling and scientific institutions in the area.
• Keyword Targeting: We utilized a strategic list of 150 high-value keywords relevant to primary education within a 50-mile radius of the academy.

Outstanding Results

The campaign proved to be a resounding success, delivering over 450,000 impressions over three months and achieving a 0.14% click-through rate, which is twice the industry average. More importantly, the traffic to the school’s website surged by an astounding 1100% compared to the previous period.

By the end of the campaign, the academy exceeded its enrollment goals, securing 102 students for the new school year. With each enrollment valued at approximately $6,750, the academy realized a remarkable 4x return on investment—with the online campaign yielding a 6x ROI and the radio component achieving a 3x ROI.

Conclusion

This success story highlights how a targeted marketing approach can overcome geographic challenges and effectively reach busy families. By combining traditional and digital strategies, the environmental science charter academy not only raised awareness but also achieved its enrollment goals, paving the way for a successful school year ahead.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.