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Digital Marketing Insights

Trends, analysis, and expert perspectives to help you stay ahead in the evolving digital marketing landscape.
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Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
Katie Pray
October 1, 2025
TikTok: Why Brands Can’t Afford to Skip the Scroll
TikTok has over 1 billion monthly active users globally. TikTok emphasizes quick, engaging, and easily shareable content, making it ideal for viral trends.
Jennaya Sullivan
September 24, 2025
Why Now Is the Time for Beauty Brands
This policy shift is your cue. If you've been waiting to push that aesthetic, or raise the branding bar for beauty mavens, this is it.
Dan Charon
September 16, 2025
At Vici, There’s an Expert for That!
The Vici Specialists are indeed an impressive bunch. Not only because of their individual or collective wealth of knowledge but especially their passion to continuously deliver outstanding service in all aspects of their roles and above and beyond.
Dan Charon
September 10, 2025
SEO, AI, and the Search Shake-Up: How Vici Is Staying Ahead
At Vici, we’re blending both - optimizing not just for algorithms, but for AI models like ChatGPT and Google’s SGE (Search Generative Experience)
Allison Gibson
September 4, 2025
Managing Client Expectations Without Losing Your Mind (Or the Sale)
Even the smartest campaign can underwhelm someone if expectations aren’t set from the start.
Tracey Geary
August 19, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Dan Charon
July 23, 2025
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
Meet Website Visitor ID: The Game-Changer in Deanonymizing Your Website Traffic
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
Allison Gibson
May 28, 2025
You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success
You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations
Jennaya Sullivan
May 8, 2025