Digital Marketing Insights

You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations

B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers

Everyone is talking about AI - but HOW should you use it?  What platforms work best for digital marketers?  Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence

Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices

Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty

Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places

In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon.   Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms

Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?"  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities

Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital marketing success

We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising.

Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience.Key Take Aways From This Article:What a Social Mirror ad looks like and its featuresWhat are Social Mirror OTT ads and how are they differentHow Social Mirror Creative AI helps optimize your ad creativeThe audience targeting options for Social Mirror adsWhy you should use Social Mirror adsWhat Are Social Mirror Ads? Social Mirror Ads mimic the appearance of social media posts but are shown on websites and apps across the internet

We often hear, "I don’t want my ads showing up in gaming apps."  But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table