Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s competitive financial landscape, standing out requires a strategic and targeted approach. A local credit union with five market locations set out to expand its customer base and increase the use of its loans and financial services. To achieve these goals, they turned to Vici Media’s expertise in digital marketing
The credit union wanted to connect with low- to medium-income households, as well as individuals actively interested in personal or auto loans and banking services. Understanding that the local demographics included both English and Spanish speakers, Vici Media crafted a bilingual digital strategy. This approach included two separate campaigns, one in English and one in Spanish, ensuring the credit union could reach the full scope of its audience
The campaigns ran across all Facebook platforms through what we call Facebook Premium, using both categories and retargeting to hit the right audiences at the right time. The credit union also regularly updated its creative each month to highlight new loan offers and promotions, keeping the messaging fresh and relevant for potential customers
Since launching the campaign three years ago, the credit union has seen consistent success. Not only has the social media campaign contributed to a steady increase in loans and new customers, but the client has also continuously renewed and expanded their monthly ad spend—a testament to the campaign’s effectiveness
The credit union's digital efforts have grown year over year, now boasting a nearly 0.9% click-through rate and generating thousands of post engagements and conversions on their website. This success story underscores the importance of targeted digital marketing and how a customized approach can drive meaningful results
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
