Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As the new school year approaches, elementary schools face the challenge of attracting new students in a competitive educational landscape. One local elementary school recognized the need to showcase its innovative arts and music programs to engage families and increase enrollment for the 2023-2024 school year
The Challenge: Reaching Local Families
With a target demographic of local residents with children aged 3 to 11, the school sought to position itself as a top choice for parents seeking quality education. The challenge was not only to reach these families but to effectively communicate the value of the school's unique offerings
Strategic Approach: A Dual Advertising Campaign
To achieve their goals, the school partnered with us to implement a comprehensive marketing strategy that combined digital advertising with traditional media
1. Social Media Engagement:We launched a targeted Facebook and Instagram Premium campaign aimed at parents of early school-age children, preschoolers, and preteens. By utilizing detailed audience segmentation—including interests in child development, early childhood education, and music education—we were able to effectively engage parents
2. Retargeting and Custom Audiences:To maximize reach, we employed retargeting strategies focused on individuals who had previously shown interest in the school’s website within the last 60 days. Additionally, we tapped into the local radio station’s listener database, using Custom Audience Matching to reach parents when they were browsing online. Engaging video ads were crafted to captivate and inform these audiences
3. Lookalike Audiences:To further expand our reach, we created Lookalike Audiences, targeting users similar to those who had already engaged with the school, increasing the chances of attracting more interested families
Impressive Results: Engaging the Community
Over the course of three months, this strategic campaign yielded remarkable results
The client expressed their satisfaction, stating, “The campaign effectively engaged parents they had not reached before and resulted in a substantial increase in program awareness and enrollment numbers.
Conclusion: The Power of Targeted Marketing
This success story illustrates how a well-executed blend of digital advertising and traditional media can effectively increase awareness and drive enrollment for educational institutions. By targeting the right audience with engaging content, the elementary school was able to showcase its unique offerings and connect with families in the community
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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