Heating & Cooling & Plumbing, Oh Digital!

Published on
October 25, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Driving Service Demand: A Success Story from a Local HVAC and Plumbing Company

In the competitive world of home services, reaching the right audience at the right time is crucial. A local HVAC and plumbing company recognized this need and sought our expertise to connect with homeowners actively searching for heating and plumbing services.

Crafting an Effective Digital Strategy

To achieve their goal of generating inquiries and scheduling appointments, we developed a multi-faceted digital campaign that catered specifically to homeowners in need of immediate assistance. Here’s how we approached it:

  • Facebook Lead Ads: We offered an enticing $50 coupon for any service, encouraging potential customers to fill out a quick form. This not only provided immediate value but also helped capture leads efficiently.
  • Video and OTT Ads: To enhance engagement, we incorporated video ads that highlighted the company’s services, building trust and familiarity with the audience.
  • Display Ads: These ads complemented our strategy by keeping the brand top-of-mind for homeowners as they browsed the web.

Our campaign utilized a combination of Keyword Targeting, Behavioral Targeting, AI-driven insights, and Website Retargeting to ensure we reached homeowners at the moment they were searching for solutions.

Impressive Results

The results of our digital campaign were noteworthy:

  • Impressions: Over 1.3 million impressions served in just six months.
  • Click-Through Rate: An impressive 0.52% CTR, which is seven times above the national average.
  • Conversions: More than 500 conversions driven by our efforts.
  • Leads: The Facebook Lead ad campaign alone generated over 50 leads, directly connecting potential customers with the company.

Conclusion

This campaign not only elevated the HVAC and plumbing company's online presence but also effectively drove service inquiries and appointments. By leveraging a strategic mix of digital tools, we helped the company reach homeowners when they needed it most.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.

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