Bank sees influx of visits using Social Mirror and Mobile Conquesting

In today’s global economy, effective money transfer services are essential for many families and businesses. A client specializing in money transfer services aimed to expand its customer base by increasing foot traffic to its Walmart locations and boosting money transfers to Mexico. With a strategic advertising approach, Vici Media helped the client reach its goals and connect with the Hispanic community in meaningful waysStrategy: Targeted Advertising for Maximum ImpactTo effectively reach individuals needing to send money to Mexico, we implemented a dual strategy using Mobile Conquesting and Social Mirror campaigns. Our focus was on Hispanic audiences who were likely to utilize these services for personal and business transactionsThrough Social Mirror, we employed keyword and behavioral targeting to serve ads to users engaging with content related to money transfers. Retargeting was also a key component, allowing us to remind interested users about our services. This kept our client's offerings top-of-mind as they navigated their online experiencesSimultaneously, the Mobile Conquesting campaign utilized geo-fencing and geo-retargeting to target individuals near Walmart stores. This ensured that ads highlighted the convenience of accessing money transfer services right at their local Walmart. We also conducted behavioral targeting to reach Hispanic individuals interested in banking and money transfer solutions

Results: A Surge in Customer Engagement and Location Visits

The campaign yielded impressive results, significantly increasing foot traffic to Walmart locations where the client’s services are offered. The Social Mirror campaign achieved a 1.16% click-through rate (CTR) through engaging story ads, while the Mobile Conquesting campaign recorded a 0.52% CTR. Most notably, we tracked 4,200 verified visits to their locations, which translates to an estimated 17,000 actual visitsThe combination of targeted outreach and strategic messaging not only increased awareness but also drove substantial engagement, positioning the client for ongoing success in the money transfer marketIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com