Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Since its inception in 1993, our client has expanded rapidly, now boasting 17 locations throughout the Southeast and showing no signs of slowing down. To sustain this growth, they recognized the need to capture more leads and increase form submissions on their website. Vici Media stepped in with a tailored digital marketing strategy designed to reach specific target audiences effectively.
The primary objective of our campaign was clear: generate leads through strategic digital outreach. By understanding our client’s target demographics, we crafted a diverse digital marketing approach that aligned with their goals.
We utilized Over-the-Top (OTT) campaigns to precisely target individuals looking to purchase or refinance a home. Alongside this, we developed a robust keyword list focusing on themes related to moving, real estate, and mortgage loans. Our Mobile campaign took advantage of geo-fencing and geo-retargeting to reach active military personnel stationed at bases, an audience with whom our client has a strong rapport.
The results of our campaign have been nothing short of extraordinary. We served over 1,740,000 impressions across all campaigns, resulting in 6,200 clicks and an impressive overall click-through rate (CTR) of 0.36%, five times the national average!
More significantly, we recorded 1,770 conversions and 402 live chat leads—metrics that reflect not just engagement but genuine interest in the services our client offers.
Our client is thrilled with these outcomes and has decided to renew for another four-month campaign, eager to build on this momentum.
If your business is looking for a high-impact, cost-effective marketing strategy that delivers results, contact Vici Media today to discover how our white-label digital solutions can help you achieve your objectives. For more information, email support@vicimediainc.com.
