Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A credit union with five branches in Reno and Las Vegas wanted to spread some holiday cheer by promoting a loan program that would provide their members with extra cash for the season. Despite initial reservations about Facebook advertising, they turned to Vici Media to test the potential of Facebook News Feed ads and bring their message to a larger audience
Our goal was to maximize engagement and conversions, focusing on increasing awareness for the credit union’s loan program. Using geographically targeted Facebook News Feed ads, we reached current members who might benefit from small loans for holiday expenses. Given the client’s initial hesitation, close monitoring and tailored recommendations were key components in our approach. Vici Media provided frequent feedback, data-driven guidance, and creative adjustments to ensure optimal performance throughout the campaign
The results exceeded expectations! The Facebook campaign delivered a click-through rate of 0.36%, nearly five times the national average. In just the first month, the credit union saw more than double the number of loan applications compared to the same period last year. With over $68,000 in loans funded—including a significant conversion into an auto loan—the client was thrilled with the results. The credit union also valued the campaign’s detailed reporting, which allowed them to track ROI and validate the campaign’s effectiveness. As a result, they decided to renew and extend their Facebook advertising strategy for the coming months
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
