Credit Union has an increase in new members outside of their physical branch location

For a local credit union with four branch locations, connecting with educators was a key focus. They aimed to not only increase teacher memberships but also to raise awareness about the credit union’s unique benefits tailored to educators. By offering specialized loan options and banking products for teachers, they wanted to become the go-to financial institution for educators in their area. To bring this vision to life, the credit union partnered with Vici Media to develop a strategic digital campaignStrategy: A Tailored Digital Experience for EducatorsTo make their campaign resonate with educators, we began by creating a dedicated landing page designed specifically for teachers. This page provided comprehensive information on educator loans, banking solutions, and even included a mortgage calculator built with educators in mind. By centralizing relevant resources, we helped potential members understand the unique value they could gain by joining the credit unionUsing a mix of Native Display, Video Pre-Roll, and Social Mirror ads, we employed Behavioral Targeting, Keyword Targeting, and Retargeting to reach teachers effectively across digital platforms. Additionally, the credit union wanted their messaging to make a strong impact during the summer, so we included an OTT (Over-the-Top) campaign for the months of July and August, strategically timing ads when educators were more likely to consider new financial options

Results: Strong Membership Growth and Engagement

In less than three months, the credit union saw a significant response to the campaign, gaining 400 new memberships. These new savings accounts came from individuals outside their flagship location, showcasing the effectiveness of the targeted digital approach. Beyond this, the campaign generated over 1,900 view-throughs, indicating that viewers were returning to the main website to explore more about the credit union’s offeringsBy combining a targeted, educator-focused approach with high-impact digital advertising, this credit union was able to grow its member base and make meaningful connections within the local education communityIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com