Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we thrive on helping businesses rebound and grow, especially in challenging times. Recently, we partnered with a local personal training company and gym that faced significant user losses during quarantine. They were eager to rebuild their membership base and recapture their community’s interest.
Understanding the gym's commitment to providing a personalized experience for each member, we designed a targeted online campaign utilizing Facebook Lead Ads. This approach allowed the gym to connect directly with potential members, offering tailored follow-ups to discuss their unique fitness needs and how the gym’s programs could cater to them.
The creative for the campaign featured a compelling video ad promoting a “30-Day Challenge.” This campaign aimed to create a sense of urgency and encourage viewers to commit to their fitness journey immediately.
The campaign yielded significant engagement and interest, demonstrating the effectiveness of a personalized approach. Over the course of 30 days, the results were as follows:
This campaign not only highlighted the gym's personalized approach but also showcased how a well-crafted digital strategy could effectively drive engagement and leads. In a time when personal connections are crucial, leveraging social media to create urgency and connection proved to be a winning formula.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
