Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we love partnering with clients who are eager to grow and innovate. Recently, we worked with a local dental practice that had already experienced success with digital advertising and was looking to attract a new audience through a compelling offer.
To entice potential patients, the dental practice launched an enticing promotion: $100 off a Zoom Whitening Cleaning. This not only aimed to bring in new patients but also to raise awareness of their whitening services.
We designed an online campaign leveraging Facebook Lead Ads, where the creative prominently featured the discount in exchange for contact information. Alongside this, we implemented a traditional News Feed campaign targeting:
To maximize reach, our geographic focus was set within a 25-mile radius of the practice.
The campaign produced impressive metrics. Across both the News Feed and Lead Ad efforts, we served a total of 84,858 impressions. The Lead Ads successfully created an additional funnel for capturing interest, resulting in 10 new lead submissions within just 30 days.
Here's a snapshot of the campaign's impact:
This campaign not only showcased the effectiveness of targeted digital strategies but also highlighted the power of a strong offer in attracting new clientele. By integrating Facebook Lead Ads with traditional advertising, the dental practice was able to enhance their visibility and engagement within the community.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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