Flooring Success: How Targeted Marketing Transformed a Local Business

In the vibrant market of Northern California, a locally owned and family-operated flooring company sought to enhance its reach and drive more customers to its showroom. Specializing in top-of-the-line hardwood, laminate, carpet, and other flooring styles, their goals were clear: increase phone calls, boost website traffic, and encourage foot traffic to their store.

Strategic Approach

To achieve these objectives, we developed a comprehensive digital marketing strategy that focused on Native Keyword targeting. This approach allowed us to effectively reach homeowners and businesses actively searching for flooring solutions. Here’s how we did it:

• Targeted Keywords: We utilized keywords such as “flooring installation,” “waterproof flooring,” and other relevant terms to connect with those in the market for new flooring.
• Native Retargeting: To further engage potential customers, we implemented Native Retargeting strategies, ensuring our ads stayed top-of-mind for users who had previously interacted with our client’s content.
• Geographic Expansion: The campaign extended its reach to various towns and cities in California, including regions the client had not previously targeted.
• Impressive Impressions: Over the course of three months, the campaign delivered 150,000 monthly impressions, featuring compelling offers for free estimates and competitive pricing.

Outstanding Results

The results of this targeted campaign exceeded expectations:

• Website Traffic Surge: Prior to the campaign, the client averaged about 44 visits to their website. In just three months, this number skyrocketed to an impressive 3,000-3,300 visits per month.
• Increased Phone Traffic: The campaign also led to a notable increase in phone inquiries, particularly from the new geographic areas we targeted—areas that had previously generated no business calls.
• Impressive Engagement: The campaign achieved a Click-Through Rate of 1.10%, nearly 16 times the national average, and drove conversions across multiple pages of the client’s site.

Thrilled with these results, the client expressed their satisfaction and decided to renew for an entire year.

Conclusion

This success story highlights the power of targeted digital marketing in transforming local businesses. By leveraging keyword strategies and expanding geographic reach, we helped this flooring company not only meet but exceed its marketing goals.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.