Facebook campaign helps food company reach the highest orientation class they’ve ever had!

Since its founding in 1920, this family-owned food and agriculture company has cultivated a legacy grounded in quality and community. They’ve always prioritized fostering a strong workforce that mirrors the diverse communities they serve. To deepen this commitment, the company set an ambitious goal: attract a broader pool of potential employees, including those from non-English-speaking backgrounds. Already a proud recipient of the “Human Resources Management Diversity and Inclusion in the Workplace Award,” they knew that enhancing recruitment was key to maintaining a diverse and inclusive staff. Vici Media’s white-label solutions provided the strategic edge they needed to meet this goalStrategy: Expanding Recruitment Reach Through Language & Interest-Based TargetingVici Media’s approach began with a focus on reaching beyond English-speaking candidates. Using Facebook Premium, we crafted an innovative campaign to bring in both English and Spanish speakers. The client provided one ad in English and another in Spanish, allowing us to customize ad sets for each language group. We then layered these groups with an additional focus on those interested in job opportunities, ensuring we connected with individuals actively seeking workTo broaden the appeal, we targeted not only people within the food and agriculture industry but also expanded to individuals with relevant skill sets, including electricians, truck drivers, assembly workers, and mechanics. This multi-faceted approach opened doors for applicants across a range of backgrounds and ensured we were casting the net as wide as possible to find the most qualified and diverse talent

Results: Record-Breaking Engagement and an All-Time High Orientation Class

The results were impressive. Over the campaign period, the ads delivered 181,818 impressions and received 2,490 clicks, achieving a 1.37% click-through rate—19.56 times the national average! Engagement was equally high, with 3,789 interactions, 17 comments, 47 reactions, and 22 shares. The client couldn’t have been more thrilled, stating they were “really excited about their results!” They credited the campaign for their largest orientation class ever, a testament to the impact of a tailored, inclusive recruitment strategyIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com