Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of flooring retail, one company found itself struggling with inconsistent results and unsatisfactory service from multiple digital vendors. Frustrated by a lack of accountability, poor reporting, and an unclear view of their overall digital marketing strategy, they reached out to us for a fresh perspective.
To address these challenges, we conducted a thorough analysis of their website analytics. Our findings revealed several key insights:
With this data in hand, we recommended a focused strategy that leveraged Display Ads. This new branding effort targeted the Home Improvement behavioral categories, allowing us to reach potential customers more effectively.
Since launching the campaign, the retailer has experienced remarkable improvements:
Our full-service digital approach has not only streamlined their marketing efforts but also alleviated frustrations, resulting in a successful partnership.
As the client shared, “We’ve been able to get our online lead sources organized, understand our website traffic and what marketing is working most effectively, identify gaps in our marketing plan, and develop campaigns to close those gaps!”
This case illustrates the importance of a cohesive digital strategy that aligns with a company's goals. By focusing on targeted display advertising and optimizing their online presence, we helped this flooring retailer turn their frustrations into measurable success.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
