Digital Campaign Brings New Life to Med Spa

Published on
October 28, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a local MedSpa rebranded and updated its look, they wanted not only to reach new clients but also to reintroduce their practice to existing ones. With a focus on communicating their refreshed brand and expanded services, they turned to Vici Media to help spread the word and engage with both new and returning clientsA Targeted Strategy for Maximum ReachTo effectively connect with their target audience—women interested in anti-aging skincare, facial hair removal, cosmetic procedures, and overall health and wellness—we used Social Mirror ads and a Live Chat feature. Social Mirror allowed the MedSpa to showcase their various services using carousel ads, highlighting everything from skincare to cosmetic enhancements. This format provided an interactive way to present their offerings while Live Chat allowed the MedSpa to connect directly with potential clients who had questions and wanted more information before booking an appointmentResults That Demonstrate the Power of Digital AdvertisingThe campaign exceeded national benchmarks, delivering a click-through rate of 0.55%, nearly 8x the industry average. Additionally, 117 view-through conversions directed traffic to the homepage, while Live Chat produced 298 billable leads, proving to be an invaluable tool for lead generationIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com

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