Window and Exterior Remodeling company uses Facebook Lead Ads to bring in new customers

Published on
October 25, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Expanding Reach and Revenue: A Success Story from a Window and Exterior Remodeling Company

In the competitive home improvement market, standing out and connecting with potential customers can be a challenge. A local window and exterior remodeling company turned to us to help expand its reach and attract new clients seeking quality window installations and home repair services.

Strategic Digital Approach

To effectively reach homeowners, we crafted a targeted digital campaign utilizing Facebook Lead Ads. This strategy aimed not only to engage new audiences but also to leverage existing customer insights for better results. Here’s how we did it:

  • Targeted Audience: We focused on homeowners interested in home improvement, utilizing a lookalike audience derived from the company’s past customers. This approach ensured we reached individuals likely to convert based on shared characteristics.
  • Compelling Creatives: The ad creatives emphasized the cost savings customers could achieve by choosing this company over competitors, enticing potential leads with a clear value proposition. We also offered a free estimate in exchange for filling out the lead form, making the call-to-action irresistible.

Outstanding Results

The results of the campaign were impressive:

  • Leads Generated: In just five months, the campaign produced 25 leads from Facebook alone.
  • Revenue Growth: These leads generated over $51,000 in revenue, all attributed directly to the lead ads, achieved with a modest $6,000 ad spend.
  • Website Engagement: The campaign drove 1,175 clicks to the company’s website and saw 31,355 post engagements, indicating strong interest and interaction with the ads.

Conclusion

This successful campaign not only expanded the window and exterior remodeling company’s local reach but also delivered significant revenue growth through effective digital marketing strategies. By combining targeted ads with compelling messaging, we helped them connect with homeowners ready for their next project.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.

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