Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Our client, a food marketing organization dedicated to promoting a sustainable state potato industry, had a clear vision: raise awareness about the economic and environmental benefits of the state’s potato sector while also inspiring consumers with fresh, creative ways to enjoy potatoes. With a mission rooted in supporting local agriculture, they aimed to reach food enthusiasts and local consumers across the state to increase brand visibility and build a more engaged online community
Vici Media crafted a digital strategy that brought their vision to life, leveraging Social Mirror ads to connect with the ideal audience in meaningful ways. We focused on reaching local residents and food lovers across the state, targeting individuals with interests in cooking, sustainability, and state agriculture. Through keyword targeting, we reached users actively searching for topics related to potatoes and cooking. Website retargeting, behavioral, and AI targeting helped to ensure that the ads connected with individuals most likely to support and engage with the client’s mission
The Social Mirror ads featured facts about the positive economic and environmental impact of the potato industry, while also sharing recipe ideas that highlighted the versatility of potatoes. These ads were designed not only to capture attention but to provide valuable information and inspire engagement on social media
After two months, the campaign yielded notable results. The client experienced a significant increase in web traffic, as well as an uptick in social media followers and online interactions. The Social Mirror ads achieved nearly a quarter million impressions and over 1,700 clicks, boasting a click-through rate of .72%—nearly 10 times the national average. Thrilled with the initial success, the client decided to extend the campaign to a year-long effort, confident it would continue to elevate awareness and drive engagement with local consumers
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
