Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s digital world, long-standing local businesses often find themselves looking to attract younger audiences to ensure continued success. A family-owned grocery store, originally known for selling just eggs, has expanded into a full-service general store and faced a similar challenge. Popular among older generations, the store wanted to draw in younger families while emphasizing its local roots. That’s where Vici Media stepped in with a focused, data-driven digital marketing campaign to help bridge the generational gap and grow its customer base
The Digital Strategy
To engage younger families and modernize the store’s image, Vici Media implemented a Mobile Conquesting campaign designed to target young families, including moms, and households with teenagers who visit grocery stores frequently. By employing our suite of targeting tools, we were able to zero in on local audiences and connect with individuals who could become lifelong customers
Our approach included geo-fencing and geo-retargeting for increased relevance. We targeted specific cities, using demographics like “Grocery Shoppers,” “Farmers’ Market,” and “Food Markets,” and tracked competitors’ locations to maximize visibility in areas where families were already shopping. Geo-Retargeting Lookalike technology allowed us to further expand our reach by identifying individuals similar to those who visited the store
Results That Speak for Themselves
After a six-month campaign, the results were nothing short of impressive. The Mobile Conquesting campaign led to 68 view-throughs and 33 verified visits (with 132 estimated total visits). The response was so positive that the grocery store has decided to extend its campaign for an additional 12 months, now adding Facebook and Instagram advertising to strengthen its reach and engage with an even broader audience
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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