Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of wellness and alternative health, a MedSpa specializing in IV hydration, vitamin injections, and cutting-edge therapies needed a way to attract clients specifically interested in weight loss. With a range of services aimed at promoting optimal health, they turned to Vici Media to help reach those actively seeking weight loss and wellness solutions. Our goal? To boost visibility and drive highly qualified leads to the MedSpa, helping them connect with clients genuinely interested in their unique offerings
A Strategic Approach to Digital Wellness Marketing
Our strategy was carefully crafted to reach a targeted audience already invested in health and wellness. Using Social Mirror ads, we tapped into Behavioral Targeting categories such as “Dieters,” “Weight Loss,” “Health & Wellness Trends Enthusiasts,” and even “Beach Vacationers” to attract an audience actively seeking the wellness and weight loss services that the MedSpa offered
To further fine-tune the outreach, we layered in Artificial Intelligence, showing ads to individuals when they were likely to be most interested, and Keyword Targeting for those conducting weight loss research. Additionally, Retargeting ensured the MedSpa could engage users who showed genuine interest, inviting them to take the next step in their wellness journey
Exceptional Results That Led to a Full Client Book
After only four months, the campaign generated results that far exceeded the MedSpa’s expectations. With 473 conversions—141 of which directed visitors specifically to the weight loss page—and a click-through rate eight times the national average, the MedSpa had to pause the campaign to keep up with the influx of new clients until they could expand their facility
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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