For years, our client, a local sleep center, relied on traditional advertising methods, including large ads in Sunday print publications, AM radio spots, and sponsorship of local sports teams. Their efforts primarily targeted women, particularly moms, who were experiencing pain, snoring, or sleep disorders requiring studies and treatment for sleep apnea
Facing a downturn in patient admissions, our client—a provider of critical services for individuals dealing with addiction—turned to digital advertising to generate more leads. They offer a range of essential services, including clinical inpatient and outpatient care, transitional living, substance abuse treatment, early intervention, crisis response, and inpatient detox
### Boosting Seasonal Recruitment: How a Central California Processing Facility Attracted Workers with Targeted Digital MarketingAs the summer harvest season approaches, a central California processing facility faced the urgent need to recruit seasonal workers for various positions, including forklift operators, sorters, and bin fillers. To tackle this challenge, they turned to Vici Media for a strategic digital marketing solution
In the face of the COVID-19 pandemic, a regional Addiction Treatment Center sought innovative ways to reach individuals suffering from addiction. Aiming to enhance their online lead intake, they turned to digital advertising for a more effective outreach strategy
In a competitive local market, an Orthopedic Surgeon and Sports Medicine Center faced challenges in maintaining their clientele. After realizing that traditional TV advertising wasn’t yielding the desired results, they recognized the need for a shift to digital strategies to enhance their branding, raise awareness, and attract new patients
Over a year ago, we partnered with a local medical supply company specializing in mobility solutions, particularly wheelchair lifts. With a target audience primarily consisting of individuals aged 65 and older, retirees, and those researching physical disabilities, they also aimed to reach disabled veterans
### Enhancing Community Health: A Successful Digital Campaign by County Health DepartmentIn the face of the ongoing challenges presented by COVID-19, effective communication of safety measures and testing information has never been more vital. The County Health Department recognized the need to reach the Hispanic community with a targeted branding and awareness campaign, and they turned to Vici Media for a robust digital advertising strategy
As Heart Month approached, our hospital client faced the challenge of increasing screenings for their specialized “calcium heart scan,” a critical heart disease risk assessment. With complex medical terminology and a niche target market, relying solely on offline marketing strategies would likely miss potential candidates
In the ever-evolving landscape of healthcare, effective communication is crucial, especially during a public health crisis. A franchise of urgent care clinics aimed to raise awareness among past and potential patients about their services, including COVID-19 testing and traditional wellness visits, all conveniently located for community access
When a wellness center, specializing in medical weight loss, regenerative therapy, physical therapy, massage, and youth-focused fitness programs, wanted to increase attendance for their summer youth programs, they turned to Vici Media for a strategic digital advertising approach. With offerings from sports camps to swim lessons and even birthday party services, the center’s goal was to raise awareness among local parents and become the go-to summer destination for kids' activities
In the competitive world of dental practices, standing out and attracting new patients can be challenging. A local dental office, already familiar with the benefits of digital advertising, wanted to reach a broader audience with an attractive offer
When a rising dental practice specializing in pediatric care wanted to expand their brand visibility and attract new patients, they turned to digital advertising to capture the attention of local parents. With a goal to build brand awareness and increase appointment bookings, Vici Media stepped in to design a campaign that could effectively reach the right audience
As the COVID-19 pandemic impacted communities across the nation, it became crucial for county health departments to connect with their local populations in a timely, meaningful, and impactful way. One county health department partnered with us to launch a dedicated branding and awareness campaign aimed at promoting COVID-19 safety measures and sharing vital testing location information with the Hispanic community
### Elevating Enrollment: How a Local University Boosted Their ESL Program with Targeted MarketingIn today’s diverse educational landscape, reaching the right audience is crucial for program success. A local university sought to promote their English As A Second Language (ESL) program, aiming to broaden awareness and increase student registrations
### How a Local Ford Dealer Successfully Expanded Their Hispanic Customer Base with Vici MediaIn the competitive world of automotive sales, standing out is key. A local Ford dealer, traditionally focused on a classic rock radio format, recognized the need to grow their Hispanic customer base to compete effectively with a nearby Chevy dealership
### How a Seasonal Haunted House Attraction Transformed Their Marketing Strategy with Vici MediaAs Halloween approaches, the excitement for haunted attractions reaches a fever pitch. This year, one seasonal haunted house came to Vici Media seeking a customized digital marketing campaign to establish their brand as the must-visit destination for thrill-seekers
In a proactive move towards sustainable transportation, an electric utility company launched an innovative eBike Incentive Program aimed at helping income-qualified customers purchase electric bikes. This initiative sought not only to stimulate the local eBike market but also to encourage the adoption of clean transportation options
In a dedicated effort to promote COVID-19 safety measures, a county health department launched a branding and awareness campaign specifically aimed at the Hispanic community. Understanding the importance of effectively communicating critical health information, they turned to digital advertising to share testing locations and vital safety protocols
A local home furnishings chain, boasting two locations and a wide array of products—including furniture, mattresses, bedding, rugs, and lighting—sought to amplify its already successful digital marketing efforts. Previously utilizing Amazon Video Targeting and Mobile Conquesting Display & Video, the retailer was eager to expand their reach and effectiveness
A local furniture retailer with three showrooms faced challenges with multiple digital vendors, expressing frustration over inconsistent reporting, accountability, and a lack of a cohesive digital marketing strategy. They sought a solution that would not only address these issues but also provide a comprehensive view of their marketing efforts
For years, this upscale retailer relied on traditional print advertising in local newspapers and high-end magazines to showcase their luxury showroom items. While full-page ads effectively displayed their high-end merchandise, the retailer recognized the need to broaden their reach, particularly to younger adults and first-time homeowners interested in more affordable options from their outlet center
In an industry where sensitivity and understanding are paramount, a local funeral home sought to reach families and loved ones in need of funeral arrangements. With a focus on creating respectful, relatable obituary-focused creative, they aimed to resonate with their community in a meaningful way
In an era where digital presence is crucial, five local funeral homes came together to leverage their collective buying power, seeking to promote their services to those in need of funeral arrangements. Historically reliant on traditional advertising methods like television and newspapers, they recognized the pressing need to establish a strong online presence, especially with the growing popularity of online obituaries
