Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local credit union with five locations was on a mission: grow its customer base while increasing the uptake of loans and banking services. To achieve this, they needed to reach an audience interested in personal and auto loans, especially among low- to medium-income households. They turned to Vici Media for a digital campaign that would be both impactful and highly targeted
To connect with a diverse audience, Vici Media launched a bilingual digital campaign to reach both English- and Spanish-speaking consumers. Utilizing our Facebook Premium offering, we ran tailored ads across Facebook’s platforms, designed to capture the attention of individuals showing interest in personal loans, auto loans, and banking services
For maximum relevance, we kept the creative fresh by updating ads monthly to align with the credit union’s current loan offers and promotions. This approach ensured that each ad stayed relevant to prospective customers, continually promoting timely financial opportunities. Retargeting and specialized audience categories further boosted reach and engagement, helping the credit union stay top-of-mind with its ideal audience
Since starting the campaign three years ago, the credit union has consistently renewed and increased its monthly budget, a testament to the campaign’s success. The digital efforts have not only grown the number of new members but also increased loans and service utilization, delivering thousands of post engagements and conversions directly on their site. Year-over-year engagement has continued to climb, nearly reaching a 0.9% increase
Through a strategically managed social media campaign, this credit union has steadily grown its business, engaging new customers and solidifying its community presence
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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