Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a dedicated effort to promote COVID-19 safety measures, a county health department launched a branding and awareness campaign specifically aimed at the Hispanic community. Understanding the importance of effectively communicating critical health information, they turned to digital advertising to share testing locations and vital safety protocols
To connect with their audience, the health department utilized a multifaceted strategy that included Mobile Conquestingand Geo-Fencing. This approach targeted individuals identified as Hispanic or Latino, ensuring that messaging resonated within the community. The campaign also incorporated Geo-Retargeting to reach users who had previously engaged with the ads
A robust social media strategy was integral to the campaign, featuring Facebook Video ads designed to reach Hispanic community members in specified zip codes. These ads were crafted in Spanish and targeted users with their browsers set to Spanish, ensuring accessibility and cultural relevance
The campaign proved to be a resounding success, delivering over 1,071,509 impressions and generating an impressive 12,890 clicks, resulting in a 1.20% click-through rate—a remarkable 17.19 times the national average. The effectiveness of the campaign was further highlighted by tracking nearly 200 view-through visits to the health department's homepage and driving an estimated 500 trackable visits to local testing locations
Engagement metrics were equally impressive, with the Facebook portion of the campaign garnering 58,237 post engagements and close to 250 post shares. The health department was thrilled with the results, leading them to renew the campaign for continued outreach and community support
If your organization needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can help you connect with your target audience effectively. For more information, email support@vicimediainc.com.
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