Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a competitive local market, an Orthopedic Surgeon and Sports Medicine Center faced challenges in maintaining their clientele. After realizing that traditional TV advertising wasn’t yielding the desired results, they recognized the need for a shift to digital strategies to enhance their branding, raise awareness, and attract new patients.
The client decided to allocate their traditional TV budget to Over-the-Top (OTT) advertising, specifically targeting individuals searching for orthopedic surgery and related services. Alongside OTT, they implemented a Mobile Conquesting campaign with the compelling message “Now Seeing New Patients.” To complement these efforts, they also focused on Search Engine Optimization (SEO) to improve their visibility on Google, thereby driving more traffic to their website.
The results were impressive. Year over year, the center experienced a 35% increase in appointments, translating to 1,446 additional new appointments and 330 new clients. Their strategic Geo-Fencing efforts have yielded a remarkable 2.67% click-through rate (CTR)—over 38 times the national average. The client’s commitment to consistent advertising has paid off, leading them to renew their campaign and invest even more in their OTT strategy.
This success story illustrates how a targeted digital approach can effectively combat competition in a saturated market. By reallocating their advertising budget and leveraging innovative digital strategies, the Orthopedic Surgeon and Sports Medicine Center successfully increased their client base and enhanced their market presence. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
