Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For years, this upscale retailer relied on traditional print advertising in local newspapers and high-end magazines to showcase their luxury showroom items. While full-page ads effectively displayed their high-end merchandise, the retailer recognized the need to broaden their reach, particularly to younger adults and first-time homeowners interested in more affordable options from their outlet center
To connect with their desired audience—households with an income of $150,000 or more, in the market for furniture, home renovations, or new home purchases—the retailer embraced a digital strategy focused on Mobile Conquesting and social media advertising. This approach allowed them to not only reach affluent shoppers but also visually present a wide variety of products through mobile ads and carousel advertisements
After just one month of implementing this digital campaign, the results were striking. The click-through rate soared to 0.92%, an impressive 13 times the national average. The website saw 59 conversions, and the physical locations recorded 13 verified visits, meaning these consumers interacted with the ads and subsequently visited the stores. Additionally, the campaign generated 1,393 social engagements
As the campaign progressed, results continued to improve. By the end of three months, the click-through rates remained robust, and conversions had more than tripled, with 124 verified visits recorded. Google Analytics revealed a 50.69%increase in new user traffic, 38% more sessions, and a 19% increase in page views. Most impressively, visits to the outlet landing page skyrocketed by 6,707%, while showroom landing page visits increased by 688%. Many retail visitors specifically mentioned looking for products highlighted in the digital ads, contributing to a significant year-over-year sales boost
If your business is ready to elevate its marketing strategy and drive meaningful engagement, contact Vici Media today to explore our high-impact, cost-effective white-label digital solutions. For more information, email support@vicimediainc.com.
