Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the face of the COVID-19 pandemic, a regional Addiction Treatment Center sought innovative ways to reach individuals suffering from addiction. Aiming to enhance their online lead intake, they turned to digital advertising for a more effective outreach strategy.To broaden their reach beyond traditional methods, we recommended a Facebook Social Mirroring strategy. This campaign was designed to engage adults who might feel isolated and in need of help. The call to action, “I want treatment now,” directed potential patients either to a phone number or a landing page filled with supportive messages emphasizing positive connections. The goal was to encourage individuals to fill out a form or engage in live chat messaging for immediate assistance.The campaign was a resounding success. Over the course of the initiative, the Social Mirroring campaign generated 150,806 impressions, resulting in 4,421 clicks and an impressive click-through rate of 2.93%—nearly 42 times the national average. Additionally, the campaign led to 163 view-through visits to the homepage and 11 new patient conversions within the first month of launch. With a per patient ROI of $3,500, the client was thrilled with the effectiveness of this cutting-edge approach.This success story demonstrates the power of digital advertising in reaching those who need help the most. By leveraging innovative strategies like Social Mirroring, the Addiction Treatment Center significantly improved their outreach and conversion rates. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
