Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the face of the ongoing challenges presented by COVID-19, effective communication of safety measures and testing information has never been more vital. The County Health Department recognized the need to reach the Hispanic community with a targeted branding and awareness campaign, and they turned to Vici Media for a robust digital advertising strategy.
To effectively promote COVID-19 safety measures and testing locations, the County Health Department employed a combination of Mobile Conquesting and Geo-Fencing strategies. By targeting demographics specifically set to Hispanic or Latino ethnicity, we ensured that our messaging resonated with the intended audience.
Additionally, a strong social media strategy was implemented, featuring Facebook video ads that targeted Hispanic community members in designated zip codes. All advertisements were crafted in Spanish to maximize engagement and comprehension, further solidifying our commitment to serving the community.
The results of this comprehensive campaign were impressive. We delivered a staggering 1,071,509 impressions, leading to 12,890 clicks and a click-through rate (CTR) of 1.20%. This figure is an astonishing 17.19 times higher than the national average. The campaign also tracked nearly 200 view-through visits to the homepage and an estimated 500 trackable visits to local testing locations.
The Facebook component of the campaign shone brightly, generating an incredible 58,237 post engagements and nearly 250 shares, amplifying the reach of our messaging. Given the success of this initiative, the County Health Department has decided to renew the campaign, expressing high satisfaction with the results achieved.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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