Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For years, our client, a local sleep center, relied on traditional advertising methods, including large ads in Sunday print publications, AM radio spots, and sponsorship of local sports teams. Their efforts primarily targeted women, particularly moms, who were experiencing pain, snoring, or sleep disorders requiring studies and treatment for sleep apnea. However, with a desire to expand their reach and improve patient engagement, they recognized the need to modernize their marketing approach
Digital Strategy
To kickstart this transformation, we designed a targeted digital campaign that focused on local audiences with plans to scale nationally and internationally if successful. Drawing from our experience with other medical clients, we implemented a three-month campaign featuring
This campaign specifically targeted individuals experiencing anxiety, depression, restless sleep, snoring, or sleep apnea
Within the first two months, the campaign generated a sufficient number of leads to cover the advertising costs, prompting the client to renew for an additional six months
Results
The results of the initial three-month campaign were nothing short of remarkable. With click-through rates approaching six times the national average, the client was thrilled to see the positive impact on their outreach efforts. The renewed campaign not only continued to target local audiences but expanded internationally, incorporating Live Chat features and event targeting
Facebook and Instagram ads alone garnered over 8,000 post engagements, providing valuable insights into their target audience's preferences and behaviors. In just the first two months of the extended campaign, they received six new leads and successfully converted two new patients, covering the entire marketing spend. Additionally, there was a notable increase in course enrollment, further highlighting the campaign's success
Excited by the positive trajectory, the client is now planning early for next year and considering incorporating other locations into their marketing strategy
In a rapidly evolving landscape, the shift from traditional to digital advertising has proven invaluable for this sleep center, allowing them to connect with their audience more effectively and ultimately improve patient care. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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