Native & Display Keyword Campaign Success Story: Accessibility Specialists encouraged their clients to live with no limits and their digital campaign led the charge.

Over a year ago, we partnered with a local medical supply company specializing in mobility solutions, particularly wheelchair lifts. With a target audience primarily consisting of individuals aged 65 and older, retirees, and those researching physical disabilities, they also aimed to reach disabled veterans. The client’s goal was clear: to connect with people statewide actively searching for specialized vehicles through targeted online advertising

To achieve this goal, we launched a comprehensive digital campaign that focused on both keyword display and native keyword targeting. Over the past 12 months, our efforts resulted in an impressive 1.4 million impressions. We meticulously built out over 400 targeted keywords, covering every make and variation of vehicle offered by the client

Among the different ad formats, native display ads demonstrated the highest click-through rates (CTR). By blending seamlessly with the websites and apps where they appeared, these ads captured the attention of potential customers more effectively. Our creative strategy revolved around building emotional connections through mobility, showcasing visuals such as

• A young couple navigating life in wheelchairs
• An elderly husband lovingly caring for his wife in a wheelchair
• A young family embracing a veteran in a wheelchair

To maintain engagement and keep the campaign fresh, we closely monitored performance metrics and regularly updated the creative content

The impact of our digital campaign has been remarkable, with our client expressing their excitement over the results. Key achievements include

• Doubling overall website traffic compared to the previous year
• Significant sales increases across all product lines
• A campaign CTR of 0.45%, which is 6 times the national average

The combination of targeted advertising and emotionally resonant creative has proven to be a winning strategy, driving both awareness and conversions for the medical supply company

This case underscores the power of targeted digital marketing in niche markets. By focusing on the right audience with engaging content, we successfully elevated our client’s brand visibility and sales. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.