Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In an industry where sensitivity and understanding are paramount, a local funeral home sought to reach families and loved ones in need of funeral arrangements. With a focus on creating respectful, relatable obituary-focused creative, they aimed to resonate with their community in a meaningful way. Recognizing the power of social media, they turned to Facebook Premium options to develop a custom audience and gauge public feedback through ad engagement
To raise awareness in their geographic area, the funeral home utilized Facebook’s categorization tools to target ads directly to users interested in Baby Boomers, Elderly Care, Nursing Home Care, and Wills & Testaments. The campaign featured heartfelt images of loved ones alongside obituaries, a creative approach that fostered warmth and connection with potential clients
The response to this compassionate campaign was remarkable. Within just two months of launching, the funeral home recorded over 700 direct engagements with their ads. The campaign garnered 882 clicks, resulting in a click-through rate (CTR) of 0.52%—an impressive 7.46 times the national average of 0.07%. This significant interest in their services led the client to renew and extend their campaign for an additional three months
If your business is ready to create impactful connections through thoughtful marketing strategies, contact Vici Media today to discover how our high-impact, cost-effective white-label digital solutions can help. For more information, email support@vicimediainc.com.
