Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As Halloween approaches, the excitement for haunted attractions reaches a fever pitch. This year, one seasonal haunted house came to Vici Media seeking a customized digital marketing campaign to establish their brand as the must-visit destination for thrill-seekers. Their goal was clear: sell as many tickets as possible during their eight-week run.
Initially, the haunted house team managed their marketing efforts in-house, primarily focusing on Facebook. However, upon diving deeper into their existing strategy, we discovered that they weren’t leveraging all available tools. We proposed a more comprehensive campaign that not only utilized Facebook but also tapped into our specialized platforms to maximize reach and effectiveness.
Our strategy focused on targeting a diverse audience aged 16-55 with a keen interest in horror movies and Halloween. By honing in on these specific demographics, we aimed to create a buzz that would resonate with potential visitors.
The results of this focused two-month campaign were nothing short of extraordinary. We achieved a staggering 175,000 impressions, leading to over 1,500 clicks—a clear indication that our strategy was hitting the mark. Notably, the campaign's click-through rate (CTR) soared to an impressive 22.75 times the national average. This surge in visibility not only boosted ticket sales but also propelled the haunted house to the coveted second spot in the Google snack pack.
The success of the campaign spoke volumes, and the haunted house team was thrilled with the outcome. They’ve expressed their intent to partner with us every fall to craft a tailored marketing plan for their upcoming season, ensuring that their attraction remains at the forefront of Halloween festivities.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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