Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local furniture retailer with three showrooms faced challenges with multiple digital vendors, expressing frustration over inconsistent reporting, accountability, and a lack of a cohesive digital marketing strategy. They sought a solution that would not only address these issues but also provide a comprehensive view of their marketing efforts. After a head-to-head comparison with another vendor, our team showcased superior return on investment through impressive click-through rates and in-store visit data. This performance led the retailer to exclusively partner with us for their annual digital marketing plan
To drive success, we focused on a specific audience: women aged 25 and older with household incomes ranging from $50,000 to $125,000. Our targeted approach aimed at those interested in bedroom furniture, headboards, specific mattress brands, modern furniture, and tables. We employed a diverse strategy that included retargeting, native ads, social media, and mobile conquesting
Since launching the campaign, the retailer has experienced substantial traffic growth. With a click-through rate of 0.82%, which is 11 times the national average, and a high engagement rate of 0.96%, our efforts have resonated with the target audience. Notably, we tracked 205 in-store visits attributed directly to our digital marketing campaign in Q4, providing concrete evidence of its impact
The retailer has been so impressed with the results that they have decided to reinvest a significant portion of their budget back into digital advertising
If your business is looking to enhance its marketing strategy with measurable results and accountability, contact Vici Media today to learn more about our high-impact, cost-effective white-label digital solutions. For more information, email support@vicimediainc.com.
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